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FootJoy Unveil M:Project Shoes

Written by Jake O'Reilly on Tuesday 15 January 2013

FootJoy have launched their new M:PROJECT shoe, heralding a revolutionary step in golf footwear. Appropriately entitled M:PROJECT, the lightweight shoe is the result of years of extensive research and is based around the philosophy that Minimum Construction delivers Maximum Feel throughout all phases of the golf swing. This athletic-infused shoe is available in both cleated and spikeless versions, along with a variety of fresh...
Video: See The New Rory McIlroy And Tiger Woods Advert

Written by Jake O'Reilly on Monday 14 January 2013

On the heels of Nike Golf’s major announcement today that Rory McIlroy has joined its athlete roster, Nike Golf have also unveiled a new advert that features Tiger Woods and the Northern Irishman together. The Nike duo showcase their athletic competitiveness, remarkable talents, and playful attitudes by trying to outdo each other with a series of trick shots on the range. “I really like the ad,”...
Rory McIlroy Officially Signs For Nike Golf

Written by Jake O'Reilly on Monday 14 January 2013

Nike Golf have finally officially announced that Rory McIlroy has signed a multi-year agreement with them. While the fee wasn’t confirmed, it has been reported that the deal is worth around £156 million over 10 years, or over £40,000 per day. The world number one will use the clubs, ball, footwear, glove, apparel, headwear and accessories when he makes his Nike debut this week at...
Ecco Unveil More Trendy Colours For Their Tour Hybrid Model

Written by Jake O'Reilly on Monday 14 January 2013

Innovative footwear manufacurer ECCO has announced more colour schemes for its Tour Hybrid model, the first-ever crossover model featuring a classic leather upper design atop the company’s award-winning Street outsole. “It’s in our DNA to pioneer comfort, performance and style trends,” says Michael Waack, Head of Global Golf at ECCO. “With each collection, we want to excite the trade and consumer...
Russell Henley In The Bag: Sony Open Winning Clubs

Written by Jake O'Reilly on Monday 14 January 2013

Russell Henley became only the sixth ever rookie to win on his PGA Tour debut at the Sony Open and in doing so has booked his place at the 2013 Masters. Tied for the lead with fellow rookie Scott Langley at the start the final round, Henley seized control with a birdie at the 1st. He then closed with five straight birdies...
Louis Oosthuizen In The Bag: Volvo Golf Champions Winning Clubs

Written by Jake O'Reilly on Monday 14 January 2013

Louis Oosthuizen overhauled Scott Jamieson’s five-shot final round lead by firing a sensational closing 66 to win the Volvo Golf Champions in South Africa. The home favourite’s six-under-par at Durban Country Club provided his sixth European Tour title, the €350,000 first prize and elevates him to a career-high fourth in the Official World Golf Rankings. Jamieson just missed out on earning his second win...
Cobra-Puma Announce Signing Of Jesper Parnevik

Written by Jake O'Reilly on Friday 11 January 2013

Cobra-Puma Golf has unveiled the signing of five-time PGA Tour winner Jesper Parnevik who will endorse their apparel and golf equipment The stylsih Swede – who has also won five times on the European Tour – will play the AMP CELL driver and fairway woods, the AMP Forged irons and Trusty Rusty wedges. “Cobra Puma Golf and Jesper Parnevik are a perfect match,” said Bob...
Equmen Launch ‘Healthy’ Golf Base Layers

Written by Jake O'Reilly on Friday 11 January 2013

Equmen has created a revolutionary range of second-skin Core Precision vests that claim to help golfers stay fit thanks to Helix-Mapping technology that builds in physiotherapy taping techniques to structure, support and energise the body. Each base layer vest also improves circulation and aid muscle recovery by reducing the risk of soreness and injury from playing regular golf. The vests also control temperature and...
Mizuno To Offer Custom Wedge Stamping

Written by Jake O'Reilly on Friday 11 January 2013

Mizuno have announced they are going to offer customers the opportunity to personalise their new MP wedges with a name or initials stamp. From January 2013, up to six characters in any one of 12 different colours can be added their MP Wedge orders. Each club is separately customised which means that stamp depth and alignment may vary slightly, making every club stamped completely...
Titleist Start 2013 On Top In Hawaii

Written by Jake O'Reilly on Thursday 10 January 2013

As the PGA Tour’s reigning tournament champions took to the fairways in Hawaii to open their 2013 campaigns, Titleist emerged as the top choice across every major equipment category, including golf balls, woods, irons, wedges and putters. A number of Titleist Brand Ambassadors were also putting their trust in new Titleist equipment for the first time. Current U.S. Open champion Webb Simpson was playing...
Japanese Star Ryo Ishikawa Signs For Callaway

Written by Jake O'Reilly on Thursday 10 January 2013

Callaway Golf has announced the signing of Japanese golf star Ryo Ishikawa. The 21-year-old is a ten-time winner on the Japanese Tour and will play the company’s equipment, including its new Razr Fit Xtreme driver and the Odyssey Versa putter. Beyond the equipment, the world number 75 will also wear Callaway-branded clothes, caps, gloves and footwear. “I am very happy to join the Callaway team,” said Ishikawa.
Oakley Sign Bubba Watson To Replace Rory McIlroy

Written by Jake O'Reilly on Wednesday 9 January 2013

Oakley has announced the addition of defending Masters champion Bubba Watson to its tour ambassadors in an attempt to try and fill the void left by world number one Rory McIlroy whose contract expired at the end of 2012. Watson joins the stylish brand from Travis Mathew, who spoke out to say that the change “had been in the works for some time,” despite...
Jeff Overton Joins Adams Golf PGA Tour Staff

Written by Jake O'Reilly on Tuesday 8 January 2013

Adams Golf have announced that 2010 Ryder Cup member Jeff Overton has joined the company’s PGA Tour roster. The American will make his 2013 debut this week at the Sony Open sporting the brand’s logo on his bag and headwear. The 29-year-old will use Adams’ Super LS hybrid. “Throughout my time on the PGA Tour, numerous players have shared how their performance has benefitted...
New Odyssey Versa putter range launched

Written by Jonathan Greathead, TG Senior Equipment Editor on Tuesday 8 January 2013

Odyssey have been at the forefront of putter innovation for decades now, and their latest Versa looks set to raise the bar even higher. Ever since the iconic 2-Ball launched in 2001, Odyssey have been well-known for making alignment easier for golfers of all abilities, and the black and white design of the Versa collection further enhances this reputation. Each wand features...
Glenmuir Reflect On Incredible 2012

Written by Jake O'Reilly on Tuesday 8 January 2013

Glenmuir is looking back on 2012 as one of the proudest in its 121-year history. The Scottish company received unparalleled recognition this year as the premier supplier of crested golfwear to some of the greatest sporting events and revered associations in the world. Their highlight was undoubtedly the European Ryder Cup team’s fightback in the ‘Miracle at Medinah’ – while wearing special Seve Ballesteros...
Danish starlet Olesen becomes the latest Nike Golf Recruit

Written by Jonathan Greathead, TG Senior Equipment Editor on Monday 7 January 2013

Thorbjørn Olesen has become the latest high-profile player to join Nike Golf and will be playing their new VR_S Covert Tour driver when he tees it up for the first time in 2013 at the Volvo Champions in South Africa. Danish-born Olesen has joined Americans Nick Watney and Kyle Stanley in the Nike stable, and will be hoping to add more...
Adams Golf Release New Speedline Super S Range

Written by Jake O'Reilly on Monday 7 January 2013

Adams Golf have announced the release of their new Super S range, which will include a driver, fairway wood, hybrid and iron set. It is the first time Adams Golf has launched an entire family of products under one name. “We felt it was important to give the whole line a common name since they all share many of the same...
COBRA Launch AMP CELL Pro Irons

Written by Jake O'Reilly on Friday 4 January 2013

COBRA have released their new AMP CELL Pro Irons; a better player iron designed with the help of Ian Poulter and Rickie Fowler. The new irons were tweaked with tour help from Fowler’s original Prototype AMP Pro model to offer exceptional feel, precision, workability and looks in one package. The set will have cavity back long irons and muscle back short irons, though an all muscle back...
Callaway unveils super-long X Hot fairway woods

Written by Jonathan Greathead, TG Senior Equipment Editor on Thursday 3 January 2013

When Callaway told us their new X Hot fairway woods had helped give long-hitting Alvaro Quiros an additional 18 yards, we were keen to get the inside story. Part of the secret lies in the Forged Speed Frame Cup Face which has been made from high strength steel – this is 40% thinner than the RAZR X Black predecessor, but with...
Callaway launches stunning new X Hot driver

Written by Jonathan Greathead, TG Senior Equipment Editor on Thursday 3 January 2013

Following the launch of their new X Hot and X Hot Pro irons, Callaway have unveiled their new X Hot driver in the range. As you would expect, the driver has been designed to generate greater distance and Callaway’s new Speed Frame Face technology has helped to achieve this. The technology increases ball speed, saves weight in key areas and delivers a...