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  • Bright Trousers On The Up At Sports Direct

    Written by Jake O'Reilly on Wednesday 17 April 2013

    The magnificent Augusta National played host to the season’s first major, but it was fashion rather than fairways that caught the eye of golfers according to data released by Sportsdirect.com. Competitors at The Masters famously compete for the green jacket, but it’s the modest trouser that is enjoying the limelight of late with a staggering 48% of players at The Masters wearing coloured trousers during the...

  • Adam Scott In The Bag: The Masters Winning Clubs

    Written by The Masters 2013 on Monday 15 April 2013

    Adam Scott broke the Australian curse at The Masters by defeating 2009 winner Angel Cabrera in a nail-biting playoff. The 32-year-old sunk a 15-foot putt on the 10th – the pair’s second sudden death hole – to clinch his maiden major title and deprive the big hitting Argentinian.  Fellow Australian Jason Day finished two shots back at seven-under-par, after three-putting 16 and finding the...

  • Titleist Introduce 712U Utility Iron To European Market

    Written by Jake O'Reilly on Friday 5 April 2013

    Titleist has added a new option in long game performance with the introduction of the 712U, a forged utility iron that provides high speed, traditional blade iron players with improved playability and shot control. First introduced on the PGA Tour late last year, the 712U is already the most played utility iron on the PGA Tour through the first 14 events of...

  • Callaway Unveil New HEX Chrome+ Golf Ball

    Written by Jake O'Reilly on Thursday 4 April 2013

    Callaway Golf has launched their new HEX Chrome+ golf ball, a Tour performance ball that delivers high speeds for maximum distance at mid to high clubhead speeds, especially with the driver. This new ball, which has already captured a top-three finish on the European Tour in the hands of Pablo Larrazabal, features a dual mantle that unlocks distance by increasing speed and minimising spin...

  • COBRA’s New ‘Fit N Fly’ App Helps Create Your Perfect Set

    Written by Jake O'Reilly on Tuesday 2 April 2013

    COBRA are launching a new app that allows golfers to input different attributes of their game, such as tempo, ball flight, distance and set make-up, to help determine the best COBRA clubs that suit their game. The Fit N Fly app for iPhone and iPad (Android coming soon),  means you can make sure you are playing the best equipment for your swing. When a user selects...

  • Callaway Launch X Hot 3Deep Fairway Wood

    Written by Jake O'Reilly on Thursday 28 March 2013

    Callaway have unveiled their new X Hot 3Deep fairway wood and it has already revolutionised Phil Mickelson’s bag, with his caddy Jim ‘Bones’ Mackay calling it “the most meaningful club that Phil has ever put in play.” The new fairway is longer at 43-inches, has a taller face – from 1.3 inches to 1.45 –  and has a sole with less camber. All these slight...

  • Rife Putters Introduce The Vault 001 Series

    Written by Jake O'Reilly on Thursday 28 March 2013

    With a range of styles, technologies and finishes, the new Rife Vault 001 series has something for every golfer. The new collection compromises of blades, mallets, half mallets and concept putters, along with a range of different finishes. Underpinned by Rife’s RollGroove face technology that delivers a quick, true forward roll, every putter in the Vault 001 range provides Tour proven performance combined with a...

  • PowaKaddy Introduces New Cart Bag Collection

    Written by Jake O'Reilly on Wednesday 27 March 2013

    PowaKaddy has announced the launch of its feature-packed 2013 cart bag collection just in time for the golfing season. The new range has been designed using premium quality materials and boasts an array of essential features and superior functionality, such as the Keylock system, which securely fastens bags to the key plate of all PowaKaddy trolleys, minimising movement on all terrains. The new Premium...

  • New Black Widow Grip Prevents Unwanted Wrist Movement

    Written by Jake O'Reilly on Wednesday 27 March 2013

    Softspikes have launched the Black Widow ‘Finisher’ putter grip has the thickness and playability of a ‘jumbo’ grip, but with all the feel of a smaller version. They say it will prevent unwanted wrist movement, resulting in increased control and more putts holed.  The grip is constructed from soft, durable ‘Gel-Tech’ material and has the bold design we’ve come to expect from Black Widow. The...

  • ECCO Unveil Three New Biom Hybrid Colours

    Written by Jake O'Reilly on Wednesday 27 March 2013

    ECCO has expanded its popular spikeless Biom Hybrid collection to include three new colours and upper patterns for 2013. The new shoes (pictured right), will be worn in competition by the likes of Graeme McDowell, Thomas Bjorn and Thongchai Jaidee and will retail at £160. The Biom Hybrid’s came to the public’s attention thanks to Fred Couples at The Masters, and since then many other...

  • Tiger Woods has captured eight titles at Bay Hill.

    Tiger Woods In The Bag: Arnold Palmer Invitational Winning Clubs

    Written by Jake O'Reilly on Tuesday 26 March 2013

    Tiger Woods replaced Rory McIlroy as world number one after winning the Arnold Palmer Invitational at Bay Hill by two shots. The 37-year-old fired a two-under-par final round to hold-off Justin Rose and Rickie Fowler and claim his 77th PGA Tour title, moving him to within five of Sam Snead’s all-time record. Woods resumed the storm-delayed final round three shots clear and was never seriously challenged...

  • FootJoy Unveil Limited Edition Masters MyJoys

    Written by Jake O'Reilly on Tuesday 26 March 2013

    FootJoy is celebrating the season’s first Major Championship by introducing a brand-new “Augusta-inspired” limited-edition green colourway to its innovative MyJoys model. From April 8th, FootJoy enthusiasts can design their own unique pair of MyJoys golf shoes using striking dark green tortoise and patent printed leather, reminiscent of the famed fairways of Augusta National. The new hand-crafted leather is being offered on all the men’s...

  • Odyssey Launch New Tank Putter To Combat Anchoring Ban

    Written by Jake O'Reilly on Monday 25 March 2013

    Odyssey has unveiled their new Tank model, which has a drastically higher MOI to make it feel like an anchored putter. The heavier putter is designed to help those golfers looking for added stability through the stroke, featuring weighted components with a calculated balance point for a higher MOI, increasing the putter’s resistance to rotation during the stroke and twisting on off-centre hits. Additional weight also helps...

  • Kiradech Aphibarnrat In The Bag: Malaysian Open Winning Clubs

    Written by Jake O'Reilly on Monday 25 March 2013

    Thailand’s Kiradech Aphibarnrat held-off Edoardo Molinari and Anders Hansen to win the rain-shortened Malaysian Open by a shot. Reduced to three rounds, Aphibarnrat led by one from clubhouse leader Molinari as he approached the 16th, but a thunderstorm forced a two-hour delay. When play resumed, the 23-year-old held his nerve on the par-3 16th and knocked it to three-feet for an easy birdie, leaving him...

  • Motocaddy Launches Compact M1 PRO Trolley

    Written by Jake O'Reilly on Thursday 21 March 2013

    Weighing in at 10.5KG and folding down to a size not much bigger than an airline hand luggage allowance, the M1 PRO is designed to make transportation to and from the golf course easier. Designed to fit easily into a car boot, the M1 PRO’s features include a two-bar frame that allows an 18 hole lead-acid or lithium battery to remain in its...

  • FootJoy Launch DryJoys Tour Spikeless SL Model

    Written by Jake O'Reilly on Wednesday 20 March 2013

    FootJoy has continued to strengthen its leading position in the spikeless golf footwear category following the launch of the all-new DryJoys Tour SL spikeless model.  Available from the 10th of April, this traditionally-styled golf shoe has been developed using identical construction techniques to the brand’s immensely-popular DryJoys Tour franchise, but now comes with the added bonus of a spikeless sole. Providing golfers with comfort,...

  • Nikon Signs Ian Poulter As Global Ambassador

    Written by Jake O'Reilly on Wednesday 20 March 2013

    Nikon has announced the signing of Ian Poulter as an ambassador for its COOLSHOT and COOLSHOT AS Laser Rangefinders. The Ryder Cup star and world number 10 has signed a deal that will see him and his caddie Terry Mundy use Nikon Laser Rangefinders when making their weekly tournament preparations on and off the course until 2015, while Mundy will also have the...

  • ECCO Sign Chinese Star Wu Ashun

    Written by Jake O'Reilly on Tuesday 19 March 2013

    ECCO has announced that it has signed Chinese golf star Wu Ashun, who will compete in the brand’s Tour Hybrid model throughout the 2013 season. Ashun – who recently became only the second Chinese player to qualify for the Open Championship – will also showcase the ECCO logo on his shirt collar and participate in the brand’s marketing initiatives. The 28-year-old competed on the...

  • Bridgestone Doubles Its Ball Fitting Challenge Dates

    Written by Jake O'Reilly on Tuesday 19 March 2013

    Bridgestone Golf has doubled its schedule of Ball Fitting Challenges during the first half of the season across the UK & Ireland and is set to deliver a record number of fittings throughout 2013. The fittings, which incorporate an unrivalled computer software programme to identify the precise ball suitable for each individual player, range from Inverness in the north to Cornwall’s St.

  • Thomas Aiken In The Bag: Avantha Masters Winning Clubs

    Written by Jake O'Reilly on Monday 18 March 2013

    Thomas Aiken claimed his second European Tour title thanks to 46 bogey-free holes in the Avantha Masters in India. The South African held a three-shot lead going into the final day and was never caught, even though playing partner Liang Wenchong carded a hole-in-one on his way to finishing five shots back in third. India’s Gaganjeet Bhullar, looking to claim a popular home victory at the Jaypee...

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