Wednesday 8 April 2015
Big Max is set to introduce two new trolleys to its ultra-compact push trolley range – the Autofold+ and Blade+. And the plusses on offer are not just in the name. Big Max has taken two of their most successful and innovative trolleys of recent years and introduced a splash of style along with new features that add practicality to the accented...
Tuesday 7 April 2015
TaylorMade’s latest wedge features a face plate not that much thicker than a razor blade, and as bendable as a credit card. It’s made of nickel cobalt, and designed to make your short game spinnier for longer. The face plate is just a hundredth of an inch thick, but is extremely tough and very durable. The plate – which is bonded...
Monday 6 April 2015
FootJoy, the #1 Shoe and Glove in Golf, is celebrating the arrival of the year’s first Major with the launch of the highly exclusive Limited Edition Augusta-inspired Hyperflex footwear. These unique shoes have been inspired by the prestigious Georgia tournament and feature an innovative design with different coloured left and right shoes. FJ Brand Ambassador Hunter Mahan, who first wore Hyperflex at the...
Thursday 2 April 2015
Do you fancy a brand new custom fit set of Mizuno JPX-850 forged irons? We are looking for three readers to take part in our Mizuno fitting day, Thursday 9th April at Bearwood Lakes in Berkshire. You will be custom fit for a set of Mizuno JPX-850 forged irons (which you get to keep!), and be in an upcoming feature in...
Wednesday 1 April 2015
Adidas has revealed the first ever golf shoes designed specifically for each foot – and Sergio Garcia and Jason Day will be wearing them at Augusta National next week. The new Asym Energy Boost is the first asymmetrical golf shoe that features a unique design for the left and right foot. Using biomechanics analysis, engineers at adidas Golf found significant differences in the forces...
Monday 30 March 2015
adidas Golf, an industry leader in innovation, technology and performance footwear and apparel, is excited to announce its player scripting for the first Major of the year (9th – 12th April), which will be worn by adidas Golf staff professionals Sergio Garcia, Jason Day and Dustin Johnson. The scripting has been selected from adidas Golf’s new Spring / Summer 2015...
Monday 30 March 2015
The all-new Blue family delivers an aesthetically-pleasing and confidence-inspiring lineup of clubs, with each product in the line featuring Adams’ new Easy Launch System. It is comprised of three key performance features that work together to give golfers more air. Combine these features with an internal draw bias and a pleasing, inviting shape at address and the result is Blue: a...
Monday 30 March 2015
Bushnell, makers of the #1 laser rangefinder on the PGA Tour, has revealed its latest innovative laser rangefinder – the cutting-edge Tour X. Featuring revolutionary Exchange Technology which uses two interchangeable faceplates, the Tour X gives golfers one device that is legal for use in all formats of the game. The Tour X conforms to USGA rule 14-3/.05 when the black faceplate...
Friday 27 March 2015
Bettinardi Golf, the specialist milled putter manufacturer based in Chicago, has introduced two stunning new Queen B models suited to aspiring male and female golfers looking for more assurance and better performance on the greens. The new Queen B 6 and B 7 putters feature the latest evolution of Bettinardi’s trademarked micro honeycomb face milling technology that offers golfers a crisper...
Friday 27 March 2015
Building on a fantastic 2014 that saw an increase in sales volume of over 45%, leading electric trolley brand PowaKaddy has unveiled the 2015 Freeway Family, equipped with several adjustments and improvements which make it the most advanced product available on the market today. One of the success stories of 2014, the game-changing FW3, FW5, FW7 and highly innovative FW7 EBS...
Thursday 26 March 2015
SuperStroke, the fastest-growing putter grip on Tour with more than $100 million won in prize money over the last five years, has launched a brand new range of high-performance grips for woods, irons and wedges. The new SuperStroke TX1 Tour Extreme grips incorporate a proprietary blend of two high-quality rubber compounds melded into one grip for the perfect combination of control...
Wednesday 25 March 2015
2UNDR™, the brand new high performance men’s underwear line is set to change the way British golfers protect their best assets. 2UNDR uses the most advanced techniques and materials to provide the ultimate support and fit; on and off the course. The innovation of this product range is showcased in the kangaroo inspired Joey Pouch™, a specialised, soft and comfortable...
Written by Today's Golfer on Tuesday 24 March 2015
GolfBuddy has launched the world’s first golf GPS band. The company’s new BB5 GPS band (RRP £199.95) is significantly slimmer and lighter than a watch and delivers supremely accurate yardages via a ‘tickertape-style’ LED dot display. The first BB5 will be available in Europe next month (April) as part of a global launch programme of a product seen as a genuine major...
Tuesday 24 March 2015
Phil Mickelson calls it the best ball he’s ever had. Callaway says it’s the ball that changed the ball. The new Chrome Soft is said to provide both the feel and distance that golfers have traditionally had to choose between. But does it live up to the hype? We gave four readers a dozen each at Peterborough Milton Golf Club...
Tuesday 24 March 2015
The Spring 2015 apparel collection from Nike Golf, released ahead of the first Major of the season, is designed to keep athletes cool and comfortable by regulating body temperature, eliminating distractions so they can focus on their game. The material features a natural-feeling polyester and provides ventilation through intelligent layering allowing golfers to regulate heat over the course of the...
Wednesday 18 March 2015
Nike Golf will debut a new 30-second film that features the Nike TW ‘15 shoe and showcases Tiger Woods’s desire to always improve on his golf game. While men and women socialize in a stereotypical golf clubhouse setting, Woods bypasses the revelry and makes his way to the practice range. “To get better in anything, it takes drive. You have got...
Written by Staff writer on Friday 13 March 2015
We’ve teamed up with Cobra Golf to give three readers the chance to test the tech in their new Fly-Z family of drivers. We’re looking for golfers to attend a exclusive fitting event at Stone Driving Range, Cold Norton, Stone, Staffordshire, on Thursday March 19. There you will be fitted for one of the impressive new Fly-Z line of drivers which includes...
Thursday 12 March 2015
Golf Locker, the accessories brand from Direct Golf, Europe’s award winning and leading multi-channel specialist golf retailer, has launched two new lightweight golf bags – each retailing for under £60. Renowned for its low-cost, high-quality accessories the award-winning Golf Locker has set a challenge to other golf bag manufacturers with the launch of its economical lightweight cart bag – weighing in...
Wednesday 11 March 2015
Following on from the success of the SLDR Mini driver, TaylorMade have launched its replacement. The AeroBurner driver is fresh of picking up TG ‘Best on test’ for distance in our Drivers test and the mini version has all the same technology that makes it so fast. It features a new aerodynamic shape with a shallow face, raised center crown and...
Wednesday 11 March 2015
Most of us need as much help as we can get when it comes to irons. More distance? Stronger lofts can take care of that. Even more distance? Springier faces will deliver. High launch? A lower centre of gravity will help… TaylorMade’s new AeroBurner irons deliver on all of the above through a combination of technologies, such as a Speed Pocket...