Wednesday 11 March 2015
TaylorMade’s AeroBurner brand is all about speed – and this new ball is said to deliver more of it. It’s a three-piece ball with an ionomer cover and a high energy “React” core, which is said to store initial energy as you hit it and then release that energy through the flight, which is enhanced by a 342 low-drag dimple...
Tuesday 10 March 2015
Benross, the brand that offers affordable performance golf clubs, has unveiled its new trio of adjustable drivers offering different performance characteristics aimed at different abilities of golfer. The new drivers feature adjustable face angles – up to 1.5° open or closed. You can now match the face angle to the loft you want, picking either the 10°, forward CG 450cc RIP,...
Written by Joel Tadman on Tuesday 3 March 2015
Cobra’s latest Tour-inspired irons are designed to provide superior feel, workability, consistency and accuracy for the better golfer. Their R&D team has worked closely with their Tour ambassadors like Rickie Fowler to shape and develop the irons, combining a timeless look and feel with a host of modern technologies and style. The five-step forging process utilized in the Fly-Z PRO Irons...
Written by Joel Tadman on Tuesday 3 March 2015
PowaKaddy’s 2015 Cart Bag range comprises three models encompassing all of the requirements sought by golfers in their next bag purchase. Including the Premium, Deluxe and Lite models, the range is characterised by top grade materials and highly innovative manufacturing processes. Modern colour themes and outstanding functionality ensure that PowaKaddy’s brand new bag offering will be the most desirable accompaniment for any...
Written by Joel Tadman on Tuesday 3 March 2015
The Big Max Z360 and its 360° front wheel takes trolley manoeuvrability to the next level with a front wheel that rotates through 360 degrees. So next time a golfer has to navigate their way through the trees after an errant drive, or turn their gear on the spot to get out of a jam on the tee, the Z360...
Monday 2 March 2015
Leading ball-fitter Bridgestone Golf is launching a new extra-soft golf ball designed to appeal to the majority of golfers who possess a moderate swing speed compared with Tour players, yet seek more distance and better feel from a golf ball. The Bridgestone Golf Extra Soft ball has a brand new 2-piece construction that combines an extra soft core with an exceptionally...
Monday 2 March 2015
Bettinardi Golf, the specialist milled putter manufacturer based in Chicago, is expanding its range of putters promoted by Tour star Matt Kuchar with a new centre-shafted version of the Arm Lock putter that has kept him ranked amongst the world’s leading putters. Putting from within three feet, Kuchar is currently No.1 on the PGA Tour, with a 100% success ratio...
Monday 2 March 2015
Market-leading electric trolley brand, PowaKaddy, has unveiled its 2015 Cart Bag range, featuring three models encompassing all of the requirements sought by golfers in their next bag purchase. Including the Premium, Deluxe and Lite models, the range is characterised by top grade materials and highly innovative manufacturing processes which have come to define the PowaKaddy brand since it was established as...
Friday 27 February 2015
Adams Golf, makers of the No. 1 hybrid on the PGA Tour since 2008, has revealed its new Red hybrid. The benchmark product in the Adams stable, Red delivers players of all abilities an appealing, confidence-inspiring shape with proven performance. Its versatility delivers on what golfers need, when and where they need it. Shot-shaping properties make it easy to find optimal ball...
Friday 27 February 2015
Mizuno has revealed that its second wave of golf balls will land in Europe during Feb 2015. Accompanying the pro level MP-S and MP-X is Mizuno’s new ‘dimple-cluster’ concept ball, the JPX. Working closely with the Fukuoka Institute of Technology, Mizuno’s research team identified that the ‘descent’ phase of ball flight was the least optimized by current dimple design. ...
Friday 27 February 2015
Nike Golf takes a humorous look at the factors golfers of all skill levels face when deciding to change their driver. Centered on the new Nike Vapor drivers, the 30-second television spot highlights the resistance to change and the process of constant improvement. Five Nike athletes – Rory McIlroy, Tiger Woods, Michelle Wie, Charles Barkley and Bo Jackson – appear in...
Tuesday 24 February 2015
Continually serving the demand for quality golf distance measuring devices, Bushnell has announced the launch of its new NEO Ghost GPS Rangefinder, rounding out its robust collection of offerings to serve and assist golf enthusiasts of all levels on the course. The NEO Ghost comes preloaded with more than 33,000 courses and provides simple measurements to the front, centre and back...
Monday 23 February 2015
Are your wedges old and worn? Do you only carry one wedge and use it for every short game shot? Do bunkers drive you bonkers and putting drive you potty? We are looking for four golfers to get a complete Short Game Makeover from Cleveland Golf and Srixon. The lucky winners will have a full assessment of their equipment and their game...
Written by Joe Downes on Wednesday 18 February 2015
ECCO’s Biom Hybrid 2 is the next generation of its bestselling style showcasing the firm’s “natural motion” tech. The Biom Hybrid 2 is twocoloured to create a different look and 15 per cent lighter than the original thanks to an extra-thin midsole that helps bring players closer to the ground. This is aided by a dual-density TPU outsole. “We’ve taken what many have declared the world’s most comfortable golf shoe and made it even...
Tuesday 17 February 2015
Wilson Staff has blended The Right Light™ technology it introduced successfully last year with ground-breaking club head innovations to create a SuperLight™ range of advanced distance clubs for the 2015 season. The new Wilson Staff D200 family of clubs – incorporating a brand new driver, fairway woods, hybrids and irons with an original Speed Sole concept – are even lighter than...
Friday 13 February 2015
Titleist, Golf’s symbol of excellence, is providing the opportunity for golfers of all abilities to experience the advanced performance of Titleist golf clubs at one of the many trial events to be held at venues across the UK over the coming months. As part of the new ‘Trial Titleist’ campaign, a team of dedicated Titleist Trial Representatives will be conducting...
Written by Joel Tadman on Wednesday 11 February 2015
FootJoy is eyeing further growth in 2015 with the launch of its most comprehensive and eye-catching Performance Apparel Collection to date. The stunning new range, featuring a diverse portfolio of designs in modern colour tones, performance fabrics and with fashion detailing prominent throughout, has increased in size by 20% over previous years, pointing to the brand’s burgeoning appeal among golf retailers...
Written by Joel Tadman on Wednesday 11 February 2015
Axglo, a manufacturer of robust and easy-to-assemble golf push carts, has launched its TriLite push cart model in the UK. Through reputable distributor Northern Golf, UK golfers will now be able to purchase the brand’s simple three-wheel TriLite design immediately from PGA professionals and other golf outlets across the country. “It’s very exciting, after a successful launch in Canada and Asia, to...
Written by Joel Tadman on Thursday 5 February 2015
Mizuno pioneered sliding weight technology in drivers back in 2007 to alter a driver’s draw/fade tendency. Other companies followed, but Mizuno has now evolved the idea so you can customise spin rates, launch angle and shot shape in the new JPX 850, which goes on sale this week along with accompanying fairway woods and hybrids with Shockwave sole technology. It uses...
Written by Joel Tadman on Wednesday 4 February 2015
We caught up with Ping’s Senior Club Designer Marty Jertson at the 2015 PGA Merchandise show in Orlando to talk about the new Glide wedges. But he had something even more exciting to tell us about… You may have seen 3D printing in the manufacturing of various household objects, tools and even medicine. There’s no question it’s on the rise. In...