Written by Simon Daddow on Monday 22 August 2016
Srixon are market leaders when it comes to two-piece golf balls, and to keep them ahead of the game they’ve just launched a new generation Soft Feel golf ball range. The new Soft Feel includes male and female specific models and is designed specifically for those with mid to low swing speeds. Now in its 10th generation, the new Soft Feel...
Written by Simon Daddow on Monday 15 August 2016
Milled putters are seen as the pinnacle of flat sticks, because every head is precisely created by a computer controlled milling machine. Each dimension is cut into a solid block of steel or aluminium, which guarantees quality, precision and of course extra cost. But if the truth be known it’s also the easiest way to tailor a specific model to...
Written by Simon Daddow on Monday 15 August 2016
There aren’t too many brands that launch three irons with the same name at the same time but Mizuno reckon thanks to 3 different head materials their new JPX900 irons cover off all bases from game improver to tour player. First up is the new JPX900 Hot Metal iron which is aimed at the game improver. There’s a wider sole, deep...
Written by Simon Daddow on Monday 15 August 2016
Mizuno are big fans of the performance benefits boron brings to their forged irons, so it’s no surprise they’ve decided to use the material in their new T7 wedges too. Boron brings additional strength to Mizuno’s array of forged irons which allows the face thickness to be thinned down by Mizuno’s engineers. But when it comes to wedges they say the...
Written by Simon Daddow on Tuesday 9 August 2016
Same-length irons are nothing new but since Bryson DeChambeau – the physicist-turned-tour-pro – burst onto the scene with some impressive amateur results earlier this year, the idea has grabbed headlines. At face value, it makes perfect sense. Creating every iron the same length – whether it’s a gap wedge or a 3-iron – means you don’t need to change your set-up...
Written by Edward Colman on Friday 5 August 2016
Following the success of its recent Black Cat irons, Lynx has now unveiled a new series of matching Black Cat woods. The adjustable Black Cat driver, adjustable fairway woods and hybrid rescue clubs all contain new technology designed in the UK by the Surrey-based company’s R&D team, and further underpins the brand’s status among the most forward-thinking and innovative equipment companies...
Written by Simon Daddow on Thursday 4 August 2016
Cleveland are short game specialists, they even say themselves “nobody focuses on the short game like we do. Since the introduction of the iconic 588 wedge in 1988 the brands captured 350 PGA Tour titles, won 26 major championships and has been played by 11 world no 1’s….and if you still need convincing they’ve also sold more than 10 million...
Thursday 4 August 2016
To celebrate Jimmy Walker’s first career Major victory, we’ve teamed up with the #1 Shoe & Glove in Golf, FootJoy, to give you the chance to win the outfit he sported on the final day’s play at Baltusrol Golf Club. As part of the prize, our lucky winner will receive a pair of FJ ICON Black shoes, three StaSof...
Written by Edward Colman on Thursday 4 August 2016
Nike has announced that its golf division will move away from producing equipment such as golf clubs, balls and bags and instead focus on expanding its golf footwear and apparel ranges. “We’re committed to being the undisputed leader in golf footwear and apparel,” Nike brand president Trevor Edwards said in a statement. “We will achieve this by investing in performance innovation for...
Written by Simon Daddow on Monday 1 August 2016
Ping aren’t a brand too many associate with blade irons. In fact their business has been built on cavity backs which are the polar opposite of blades. Company founder Karsten Solheim channelled out the back of a blade to create his first game changing cavity back in the 1960’s and since then they’ve passionately championed the benefits perimeter weighting brings...
Written by Simon Daddow on Friday 22 July 2016
Motocaddy has introduced a new advanced version of its popular S1 trolley which features a downhill speed control and electronic parking brake. The new S1 DHC incorporates all the same features as the latest 2016 S1, but it can also maintain a constant speed whilst descending down a gradient. An additional motor automatically adjusts power to control the rate of descent...
Written by Simon Daddow on Friday 22 July 2016
Ecco are renowned for making leather shoes, they’ve sung about the benefits of Yak skin for years now. In case you don’t know they own leather tanneries and sell tons of leather to top designer brands too for turning into handbags and accessories. That’s how passionate they are about the stuff. But times are a changing. And if you haven’t been...
Written by Simon Daddow on Friday 22 July 2016
FootJoy have a long heritage of tour player sponsorship and designing for serious golfers, and they’ve drawn on all this experience to develop their latest 2016 range of winter apparel. FootJoy say the new garments have been extensively tested by their stable of tour players, and they’ve taken inspiration from fashion trends around the globe. “We understand it can be tough...
Wednesday 20 July 2016
We’ve teamed up with popular golf brand Wilson Staff to give Today’s Golfer readers the chance to win a set of the brand’s latest C200 irons, designed to significantly improve distance and accuracy for the mid-to-high handicap player. The lucky winner will receive a complete (4-PW steel shaft) set of irons featuring FLX Face™ Technology, which utilises Power Holes wrapped entirely...
Written by Edward Colman on Tuesday 12 July 2016
2011 Masters winner Charl Schwartzel has signed an endorsement deal with PXG. The South African golfer who plays on the PGA and European Tours, clinched a Masters victory by two strokes in 2011. With three wins already under his belt this season, Schwartzel is hungry for another major and has determined that PXG will help him get there. “From...
Written by Simon Daddow on Thursday 7 July 2016
Unlike some top golf brands Srixon don’t scream from the hilltops when they launch a new product. Instead they take a much more-subtle controlled Japanese approach, safe in the knowledge their products which are top drawer will shine through once player tested. So you’ve probably not heard much about the new Z family, even though world number 15th Hideki Matsuyama’s...
Written by Simon Daddow on Wednesday 6 July 2016
Laceless fastening tech for golf shoes is growing rapidly. Whether the trends down to golfers not having enough time to tie laces before heading to the 1st tee or humans generally getting lazier we can’t be sure but Puma are the latest top shoe brand to add a laceless model to their line-up. Puma say the new Ignite’s disc fastening...
Written by Simon Daddow on Friday 1 July 2016
Galvin Green for the first time are official outer wear suppliers to Europe’s Ryder Cup team this September. And to make sure you’ve got plenty of time to get ready for autumn they’ve just launched a new multi-layer range which takes their line-up to over 250 premium lines all of which come in different styles and colourways. Headlining the new range...
Written by Simon Daddow on Tuesday 28 June 2016
Chippers have always struggled to feature on the scale of cool. It’s mainly because they’re aimed at golfers who struggle to chip with a conventional wedge or seven iron which if you’ve ever been afflicted by the short game yips definitely isn’t cool. Lob in how they’re usually associated with bargain bucket pricing and you’ve got a pretty potent combination...
Written by Simon Daddow on Monday 27 June 2016
Research shows a quarter of all shots in a round of golf are played using a wedge. It’s no surprise then they should be a vital part of every golfers game. Get the right selection and they’ve got the ability to set up birdies and grind out pars, but with a massive selection of head shapes, bounce options and sole...