Written by Simon Daddow on Monday 26 October 2015
FootJoy maybe a market leaders when it comes to shoes, but its doesn’t mean they don’t continually push themselves to make a better product. For 2016 the brand is updating its most popular models and this is how. D.N.A For the very first time the DNA will be available as a MyJoys custom option so you’ll have the opportunity to design your...
Written by Simon Daddow on Monday 26 October 2015
TaylorMade recognise not all amateurs want a super premium priced tour ball. So they’ve designed the new Project (a) for the competitive amateur player to promote spin and improved performance from 30 yards in. The ball has an overall compression of 70 which is achieved through a 20 point softer core and a cover thats 18 points softer than the...
Written by Simon Daddow on Monday 26 October 2015
Following Justin Rose’s victory at the UBS Hong Kong Open TaylorMade have chosen to introduce their new Tour Preferred and Tour Preferred X balls which helped the englishman to success. Taylormade say their new Tour Preferred is TaylorMade’s softest Tour Ball. It’s got a 4 layer construction, an 80 compression and unbelievably TaylorMade’s engineers reckon the inner layer is 65% softer than...
Written by Simon Daddow on Monday 26 October 2015
Justin Rose claimed his 8th European Tour win at the UBS Hong Kong Open yesterday whilst bagging a bunch of TaylorMade’s new 2016 equipment. Of course the companies new carbon crowned M1 driver featured, but alongside this were the newly launched PSI long irons and a yet to be revealed Tour Preferred X golf ball. Taylormade haven’t commented about what’s different...
Friday 23 October 2015
Since arriving on both the European and PGA Tours in mid-September, the TaylorMade M1 has experienced incredible dominance, winning driver counts on both sides of the pond. The unparalleled levels of adjustment, coupled with stunning visuals and class-leading performance have ensured the release of the M1 family of unmetalwoods has been the most hotly anticipated in company history. Current World No.1...
Thursday 22 October 2015
The launch of Game Golf Live follows the original Game Golf Classic product, which was first launched in the UK in 2014. Game Golf Classic was the first wearable device and integrated a software platform which tracked and captured real performance data and displayed players’ rounds in a dynamic and socially driven interface. It is also the only wearable technology product that...
Written by Simon Daddow on Wednesday 21 October 2015
Ecco has unveiled a unique ‘stability cage’ on its latest shoes to help you stay more comfortable on the course. The Cage is said to promote increased stability, flexibility and cushioning thanks to a unique, one-piece, DiP stability cage that wraps from the heel through the midsole and across the toe box. The outsole design aligns and moves in unison with the...
Tuesday 6 October 2015
The new Tank Cruiser line, in #1, #7, 2-Ball Fang and V-Line models, combines Odyssey’s trusted insert ever with quicker roll that gets the ball into a pure roll faster. Adjustable Tank counterbalance head weighting and grip weighting has then been incorporated into each design to allow golfers to dial in the perfect balance for a consistent stroke. Austie Rollinson, Chief Designer...
Written by Simon Daddow on Tuesday 6 October 2015
JPX EZ Iron Mizuno say the new JPX EZ is a “point and shoot” iron thats matches distance with feel. They reckon its engineered to be the best feeling iron in its class and is designed to deliver launch monitor busting ball speeds. A 360deg dual pocket design inside the cavity creates a “cavity frame” which pushes mass to the corners...
Written by Simon Daddow on Tuesday 6 October 2015
Mizuno reckon previous moveable weight drivers have been difficult to hit because the mass taken up creating the ports, weights and tracks raises the cg and moves it closer to the clubface. Their solution is the JPX EZ which has a simple 3 track weighting system and single 10g weight to offer the same levels of forgiveness as a non-adjustable...
Written by Simon Daddow on Tuesday 6 October 2015
Scotty Cameron is a legend in putter circles – he’s milled some of the best putters ever created. While he’s probably more famous for his exquisite traditional blade and mallet styled putters his Futura range is ever growing in popularity on Tour and in the amateur game. It’s no surprise then to see the Futura X family extended to incorporate this the...
Written by Today's Golfer on Monday 5 October 2015
For the first time golfers have the chance to design their own pair of FootJoy D.N.A. shoes on the brand’s revolutionary MyJoys service. The popular model can be personalised or logoed on the MyJoys customisation programme, with an astonishing 21,168 design combinations available. Four different base leathers feature – white, black, grey and navy – while there are 12 saddle leathers, 49...
Friday 2 October 2015
The line-up features innovative fabrics and technology such as adidas Golf’s climaheat and climawarm, which helps golfers stay warm (without adding bulk), while climaproof and climastorm help you stay dry. To ensure players can handle whatever the elements throw at them, adidas Golf staff pros and adidas supported celebrities will wear key pieces from the range including the Gore-Tex Two-layer Chest...
Written by Simon Daddow on Thursday 1 October 2015
Under Armour as a brand have grown through their relentless pursuit of innovation, ambassador Jordan Spieth’s meteoric year on the golf course has obviously chipped in along the way too. Now in what Under Armour say is a new era for golf rainwear, they are launching the first 3 layer full stretch Gore-Tex waterproof suit available. What’s so good about it?...
Written by Simon Daddow on Tuesday 29 September 2015
Callaway first launched the forged Apex irons a couple of years ago and their cracking looks caught the imagination of golfers from pro’s to mid handicappers. Now for 2016 they’ve been redesigned to include the latest game improving technology…this is their story. Callaway Apex CF16 RRP £849 (s) £1099 (g) Availability: 3-SW, Left hand? Yes Steel stock shaft: True Temper XP 95, Graphite stock shaft:...
Written by Simon Daddow on Friday 25 September 2015
King Forged CB/MB Combo Irons £749 Availability: 4-PW, Left hand? No Steel stock shaft: KBS Tour C-Taper Cobra say their new King Forged CB/MB Combo irons have been designed for tour to three handicap golfers. So what makes them so specialized? Well they’ve been designed with direct input from Rickie Fowler, so the heads are a tour preferred shape with minimal offset, narrow top edges...
Written by Simon Daddow on Friday 25 September 2015
Since TaylorMade launched its M1 driver, the question on golfers lips has been how does it compare to TaylorMade’s previous model the R15. Jason Day reckoned he added 3mph of ball speed by making the switch, but we wanted to see for ourselves how it performed in the hands of our Equipment Guru. We headed over to the National Custom Fitting...
Written by Simon Daddow on Tuesday 22 September 2015
Nike Golf has unveiled a new ultra-lightweight winter jacket deisnged to keep you warm and dry as you swing. “Aeroloft technology allows us to produce excellent insulation with minimal weight,” says Eric Schindler, Nike Global Apparel Product Director. “We utilised stretch knit fabrics in conjunction with the Aeroloft padding to maximize movement and thermoregulation.” The Aeroloft Poly Filled Jacket features laser-cut holes between...
Written by Simon Daddow on Tuesday 22 September 2015
You’ve probably been told on more than one occasion that Titleist are a serious golfers’ brand, that they only make equipment for the better players amongst us. After spending some time hitting their new 716 irons we’d urge you to reconsider. You’ve probably come across the AP1 and AP2 names before – they were first introduced in 2008 and the AP2s have...
Written by Simon Daddow on Tuesday 22 September 2015
We caught up with Steve Pelisek Titleist’s General Manager of Golf Clubs to talk tungsten, turf interaction and advanced engineering. It takes about two years to make a genuinely better product in our opinion. Each time we introduce a new model we then know it’s better. We’ve kept the AP1 and AP2 names because they are so well defined. But we...