Today’s Golfer Editor’s Choice Awards 2024

The year’s best golf equipment has been chosen by our experts and receives one of the coveted Today’s Golfer Editor’s Choice Awards.

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When you’re spending hundreds if not thousands of pounds on something new, you need to know you’re making the right decision, whether it’s one best drivers or a swanky trolley. The Editors at TG – a trusted source of golf equipment reviews for more than 30 years – have spent the last four months seeing, hitting and testing the majority of new products in this supplement to come up with our 2024 Editor’s Choice Awards. We’ve covered pretty much everything you might need to improve your golf this year, or enhance your enjoyment of the game.

Some of the 100 or so products featured in this guide were obvious choices, like the new drivers from Callaway and TaylorMade, the latest irons from Ping and Mizuno, putters from Odyssey, balls from Srixon and electric trolleys from PowaKaddy and Motocaddy. Picking the winners from other categories was more challenging,

But the end result is a selection of products that are more than worthy of your attention. If you’re in the market for any new golf gear this year – from a $12 training glove to a $2,000 electric trolley – this is a good place to start your search.

TG Awards 2024 Judges

Who are the Today’s Golfer Editor’s Choice Awards judges?

Today’s Golfer’s Editor Chris Jones is joined on the panel by Equipment Editor Simon Daddow and Digital Editor Rob Jerram and TG Test Pro Neil Wain. Between the four of them, they have seen, hit and tested all of the latest products, making them ideal to choose the year’s best equipment.

Today’s Golfer Editor’s Choice Awards: Drivers

By virtue of them being so draw-biased, and because the sole weights have been non-movable, the most recent Ping SFT drivers have a reputation as utter slice busters. The G430 SFT has a draw setting (12-15 yards more draw bias than the G430 Max) and a Draw+ set-up that adds another seven yards of right-to-left (for right-handers) to straighten out even the most chronic of slices.
Big brand drivers have come a very long way in a very short space of time, and models like the Ai Smoke push driver design to the limit. The Max D looks so much better than draw drivers from yesteryear, too. We love how Callaway’s engineers have played with the optics of the face so that it doesn’t look stupidly closed or point too left of the target at address. Yet you still get the impression it’s primed and ready to slingshots from right to left for you.
If you’re the type of golfer who likes the confidence boost of standing on the tee knowing the game’s most forgiving driver is in your hands, the Max 10K has your name all over it. Drivers just don’t come any more forgiving. It wasn’t our test pro’s fastest or longest driver of 2024, as we’d expect of a super-MOI model. But posting a carry distance just four yards back from the very longest while also being one of the two most forgiving drivers on the market is a first-class performance – and those results were posted with a stock shaft.
The original 2023 Paradym TD was an absolute beast, and the Ai Smoke is even better. But to use it successfully, you need to fit Callaway’s target audience for the AI-designed head: a high-speed, consistent player. If that’s you, this is a seriously fast, powerful and strong low-spin driver option. If you don’t quite fit the profile, you’re putting way too much forgiveness on the line in a chase for ball speed. With a 276-yard carry, this was our pro’s second-longest low-spin driver in 2024.
The Qi10 LS has a huge amount riding on it, as this is the model that will be played by the majority of TaylorMade’s tour stars, including Rory McIlroy. Our data has it producing our fastest ball speed of not just the low-spin driver category, but, in the hands of our pro, the fastest ball speed of any driver we tested this year. That highlights the benefit of front-weighted, low-spin drivers for high-speed players, and a performance that explains why brands spend millions on R&D to create tech such as carbon fiber faces.
TaylorMade emphasise that they haven’t switched from speed and distance to become a forgiveness company, but rather evolved into a speed and forgiveness brand. And we cannot stress enough how much impact the new head shape of the superb Qi10 Max has on your confidence. More mass behind the heel with a less streamlined profile just gives the impression of extra stability when addressing the ball on the tee, and our test data backs that up. Consider this a fairway-finding machine.

Today’s Golfer Editor’s Choice Awards: Fairway Woods

The entire Callaway Ai Smoke family has taken us by surprise this year, as time and again it performed brilliantly on our 2024 test data sheets. The Max fairway hasn’t let the side down, either. We love its shallow profile and found it incredibly easy to launch high from the turf; a trait our test data totally supports as shots launched and flew higher than average while spinning just below it. If you have reasonable levels of clubhead speed, those returns will up your distance.
Ever since TaylorMade came up with the RocketBallz in 2012, our testing has seen TM fairways consistently at the top of speed and distance charts. That trend hasn’t changed in 2024. By posting our fastest ball speed and longest carry (two yards longer than the nearest competitor plus a full 11.3 yards further than our test average), we can confidently say the Qi10 is a beast! 
If there’s one completely inoffensive fairway for decent swing-speed players in 2004, it has to be the super-simple Cobra Darkspeed X. To say our test pro loved this plain, unfussy head is a massive understatement. And because he was a fan of the shape and appearance, he hit it really well, too.
TaylorMade have ditched their ‘draw-biased’ family in a bid to make an ultra-forgiving driver, fairway, and hybrid family, and the Qi10 Max, across all three categories, has been a brilliant performer in a way that last year’s HD (High Draw) predecessor struggled to be. By removing the draw bias designation, the Max family has suddenly become an option for everyone – and it’s so much better as a result.
If forgiveness and playability are high on your list of fairway wood wants in 2024, the 0311 XF GEN6 will put a big smile on your face. It’s designed to be incredibly easy to flight at any speed, and thanks to its big, wide-bodied profile, it’s also really forgiving. We’ve used this model for a year and been very impressed by how easy it is to launch high from
the turf.

Today’s Golfer Editor’s Choice Awards: Hybrids

As has been the case for several years with TaylorMade hybrids, this is a great-looking mid-width model, and thanks to its carbon crown, you can expect a fraction more forgiveness than with models that pre-date the previous Stealth 2. With three brilliant Qi10 options, it’s really important to select the one that best suits your game. Judging by our test data, the Qi10 Max might be a better option if you struggle to get hybrids soaring into the air.
These clubs are so easy to hit – and to hit well. Granted, this model is not going to be for everyone. But if your game needs maximum help and your swing speed is slipping away, our data highlights how they would be a brilliant choice. For this price, we’re pleased to see Eleven hybrids now come with KBS TGI shafts as standard, a move our test pro thought upped stability and delivered more pop off the face than last year’s model. 
Cobra hybrids have a habit of cropping up among our award winners within this category. Part of the reason for that is the quality KBS Players Graphite shafts in their mainstream hybrids, which our test pro felt added additional stability on off-center strikes. Compared to the competition, the Darkspeed flighted shots 20.5% lower than our test average and hit the green at a 17.1% shallower descent angle. There’s nothing wrong with that, as long as you specifically want to target a lower ball flight.
The Halo’s preceding XL model was an award winner here at TG last year, as we thought it was an easy-to-use and friendly hybrid for average golfers. That view really hasn’t changed. We really like the confidence-inspiring wider head and the lively but stable feel of the new Mitsubishi Tensei Blue shaft
Hybrids need to fill yardage gaps between your longest fairway wood and iron and be able to flight shots higher, with more spin and a steeper descent angle than an equivalent long iron. Our 2024 test results spell out that the Ai Smoke HL is better equipped to do that than most. Compared to our test averages, the HL launched and flighted shots higher, so shots hit the green at a steeper angle. That means long-distance approaches jump on the brakes when landing on the dancefloor.

Today’s Golfer Editor’s Choice Awards: Irons

Forged Ping irons just aren’t all that common, so when a very good one such as the S comes along, tour players fall over themselves to put them in play. In truth, we’ve never been as excited by any of Ping’s previous player-focused models, but the Blueprint S has a beautifully simple head shape. Gone is the ‘boxy’ or longer blade length critics used to mark Ping’s better player models down for. In our view, this is easily one of the best-shaped players’ irons of 2024.
If you have the game to play clubs built for the world’s best ball strikers, it’s likely you’ll have a brand preference. If, however, you step back and look only at what benefits each blade brings to the table, PXG’s latest 0317 ST stand out. PXG know a thing or two about making great irons. As is their calling card throughout their iron family, the 0317s have beautiful straight-line head shapes throughout the set and a premium satin finish.
Even though the new fast-faced Mizuno Pro 245 gave up 4.8mph of ball speed and 13 yards of 7-iron carry compared to our longest players’ distance iron this year (Mizuno’s JPX923 Hot Metal Pro), our test pro was adamant this was the model he’d want in his bag. His thinking came down to loving the punchy feel of the Pro, and how its slightly weaker 7-iron loft gave him the hanging rather than boring ball flight he prefers.
Take a look at the winners in each of our 2024 iron categories and you’ll quickly spot how we rate Srixon’s three ZX MKII models very highly, even though they’re not brand new. Like its siblings, the ZX5 is an absolute beauty, oozing classic, understated Japanese gorgeousness. Not too many irons are TG award winners in their second year, but we love the ZX’s combination of forged head with a thin, fast, and springy face.
PXG irons excel within this category as their hollow body construction allows the company to combine blade-like looks with cavity back levels of forgiveness – a very potent combination for lots of reasonable club golfers. The 0311 iron family have won a stack of TG awards and the most recent GEN6 P is just about the best the brand have to offer in the hollow body arena.
If there is a ‘traditional’ players’ distance in 2024, this is it. Wilson have cleverly built some ball speed and distance tech into this forged beauty, then decked it out in a traditional shiny, high-polished finish that gives a classic, timeless appearance. Some golfers will say the finish glares in bright sunlight, but there’s no getting away from the Dynapower Forged blending tech and tradition seamlessly and brilliantly. 
The P790 is the gift that keeps on giving for TaylorMade. Now into its fourth generation, it continues to go from strength to strength and remains the model other brands want to knock off its hollow body pedestal. Every version has been a TG Award winner and the latest iteration does not let the side down. There’s real beauty in how the P790 has been designed to be a timeless classic. Players’ distance irons just don’t come any better.
A great-looking blade, boasting a high-polish chrome finish that’s as traditional as iron finishes get. Compared to other blades this year, it has a more intimidating look at address, which is down to the topline thickness and sole widths being so thin. Wilson’s staff players fed directly into its design.
Forged irons and Ping have never been easy bedfellows, as the company has long insisted that cast irons can feel just as good as forged alternatives. So it’s intriguing that Ping now have three different irons with forged components: Blueprint T, Blueprint S, and i525. It marks a significant move away from the old stance.
Every time our pro tests hybrid irons, he asks why golfers insist on making the game harder than it needs to be by using smaller, more compact models. The Halo won’t win any beauty contests, especially with this generation coming with full-face grooves. But as it always has, this model will help a mishit shot carry a lake, bunker, or hazard, which will aid your enjoyment of the game, cut down on lost balls, and shave strokes from your scores.
Not all that long ago, Callaway’s entry into this category would have had the brand’s strongest lofts. Today, the HL is a couple of degrees weaker than the mass-market Ai Smoke iron, and it’s much better for it. Our test pro really enjoyed hitting this simple cast, cavity back iron. The head is a decent shape and size and unlike some previous Callaway game improver irons, the top edge width does not completely dominate the look.
Most of us want to play clubs we like the look of, and there aren’t many more attractive mid-handicap iron options on the market than the T350. We love the straight top edge, the fact the face hasn’t a ton of hosel offset, and how, even though the head’s bigger than the T200, it’s still really easy on the eye when sat behind the ball.
The Qi has a huge amount going for it. The model has a really attractive and desirable head shape and profile, yet it maintains good levels of hosel offset to help flight shots higher for additional carry. Our test pro’s hitting data shines a light on how the Qi is a quick and powerful iron. At 198 yards, it was tied at the top of the pile as the longest mid-handicap iron we hit this year.
In previous years the P770 has been tough to categorize, but thanks to its players’ profile (and weak, 33° 7-iron loft), which TaylorMade cram with ball speed and forgiveness tech, this is clearly a modern-day players’ iron. And if you’re happy to accept tech within the category, a P770 is just about as good as they come. Thanks to tungsten weighting inside and a hollow body construction, the P770 has a slightly higher MOI, which is good for golfers who hit lots of straight shots, but less attractive for those who like shaping shots.
The G430 remains a force to be reckoned with, even though they’re now entering their second year on the shelf. The G family have evolved into an attractive and desirable model (especially in the shorter irons and wedges), yet they remain ultra-forgiving, a point highlighted by the model posting the second smallest carry distance drop-off and second tightest shot area of our entire category.
Cast your eye over our test data online and you won’t find the Mizuno Pro 243 on the podium for any single metric. Yet our test pro was adamant that the model felt quick and powerful – its ball speed was faster than average – and offered him the ball flight, control and look he wants from a forged, cavity back tour-level iron. Factor in top-drawer levels of feel and you have an iron that’s well worth a position among our favorite five players’ irons of 2024.
The cast, hollow-bodied, strong-lofted Ai Smoke is aimed squarely at mid-handicap players and game-improvers who won’t entertain spending more than £1k on a set of irons. And from what we’ve seen so far, it’s a cracking option for golfers who possess a decent degree of club speed. Returning the fastest ball speed (130.6mph) of our entire mid-handicap category while being just a yard back from posting the longest 7-iron carry, we can safely say this is a powerful beast... in the right hands.
There are three 0317 models (ST, CB, T) in 2024, and the T and CB both fly high at the top of our data sheet in the players’ iron category. While all are lovely looking, feeling and sounding irons, we’ve plumped for the 0317 CB as we felt it just had the edge for low-handicappers looking for maximum control and shot-to-shot consistency.
Price: $1199.99
Srixon have been making seriously good irons for years, but it’s only in recent times that they’ve started to really get the recognition they deserve. The ZX7 was among our favorite players’ irons of 2023, and even though it’s heading into its second year on the shelf, it’s still well worth a place among our top-performing players’ irons of 2024.

Today’s Golfer Editor’s Choice Awards: Wedges

Cleveland’s CBX family has changed the market since they launched in 2017. The idea that club golfers who use cavity back irons should also use cavity back wedges is a sound one, and the CBX4 is the best money can buy. As far as data goes, this is a top performer for many reasons. Yes, its beautifully milled and laser-etched face produced 1.7% more back spin than our test average. But more importantly, that spin was consistent. The icing on the cake is the ton of loft choices.
It’s hard to say the SM10 is significantly better than the SM9, but if you’re in the market for a new tour-level wedge in 2024, this should ping your radar. The head shapes are beautifully simple and unfussy, with the leading edges quite straight in the lower lofts and slightly more sculpted in the higher lofts. It gives a sense of playability and versatility right where you need it most. 
Courtesy of its two cracking wedge families (the Hi-Toe 3 and MG4), TaylorMade always give us a tough choice to make when it comes to testing wedges. Of course, there are some definite benefits to using Hi-Toe wedges (lower flying, higher spinning shots), but you will need to love their shape and be happy using full-face grooves. If you’re the type of golfer who just wants a brilliant, traditionally-shaped wedge with a familiar groove pattern, and your game will benefit from a ton of loft, sole grind, and finish options, the MG4s will be right up your street. 
The S159 is one of the best-shaped and most desirable wedges we’ve seen this year. Its test numbers are pretty impressive, too. With a backspin 300rpm above average, the S159 can really get approaches zipping across the green. It also posted the lowest backspin drop-off, which means you can expect good shot-to-shot spin consistency. If you’re tempted, make sure you get properly fitted, as there’s a good selection of sole grinds, lofts, and shaft options to dial into your ideal set-up. 

Today’s Golfer Editor’s Choice Awards: Putters

‘Forgiving’ and ‘blade’ were words rarely very uttered in the same sentence. But putter trends have changed so much over recent years that wide-body blades are now very popular. Last year, Odyssey’s Tri-Hot 5K Triple Wide featured among our award-winning blade putters, and this year, thanks to the AI-developed insert helping ensure on and off-center putts travel the same distance, the AI-One Double Wide takes the plaudits.
Spider putters have played a huge role in convincing many tour pros to ditch their blades for more forgiving MOI and mallet-style models over the last decade. TaylorMade relaunched the Tour X at the back end of 2023, and this beautifully made model is an excellent option within the MOI category. If there’s such a thing as a classic MOI putter, the Spider Tour X is it.
Golfers went crazy for the Jailbird after the 2023 US Open, where Rickie Fowler shot the low opening round and Wyndham Clark went on to win using the same nine-year-old model. Unsurprisingly, Odyssey have reintroduced it in their new AI One family, a move that should reap massive rewards. For alignment and stability in 2024, look no further.
Good value putters are getting harder to find. We always like to highlight at least one such buy in each category, as we know not everyone wants to blow hundreds on a new putter. Wilson’s Infinite family has stood out for a few years now, and the whole range has been relaunched for 2024.
If you’ve ever felt that MOI putters were a bit cumbersome and unwieldy, the EV5.1 will change your mind. Our test sample came with a blacked-out finish, giving this modern wingback head a lovely, simple look at address. We’ve noted the feel from Evnroll putters before, and the EV5.1 is a fantastic mix of blade feel with roll and stability tech built in, so it can help get mishit putts closer to the hole more often.
We’ve gone all-in on the Spider franchise being a huge hit in 2024, and it was our test pro who insisted this new Tour V deserved to feature among our favorite putters this year. His thinking boiled down to it being a very streamlined and pared-back MOI model, as many competitors create bigger shapes that are often much more difficult to stomach. 
Angular, wingback putters like this are really common nowadays, but Cameron’s stands out as it’s beautifully proportioned and finished. To use the 7 successfully, you’ll need to accept a multitude of lines and angles, but they’re no different from those you’ll find on other fang-style putters. It’s a Cameron putter, so you know that the feel, sound, and impact feedback are outstanding from this beautifully engineered model.
Since PXG have had so much success with hollow body irons, it’s no surprise they’ve now transferred the idea to putters. If stability and forgiveness are your focus, the Apache is a beast. Yes, it has a big head but it’s a very sleek shape, without too many angles to confuse the eye. It’s available in four hosel options, which lets you choose how much toe hang your putter has – and that’s simply not an option from most mainstream putter makers.
No flatstick has done more for MOI putter momentum than the TaylorMade Spider. Brian Harman used one at last year’s Open and putted the lights out at Hoylake. The Spider S is TaylorMade’s counter-balanced offering for 2024 – and we adore it. The head is renowned for being incredibly stable, as mass is freed up from the center and relocated to the perimeters.
This is the year Scotty Cameron becomes a major player in the MOI putter market – and with a bang. The Phantom 5 isn’t massively different in shape to the previous Phantom X 5, but its fang-shaped head has been very cleverly designed to throw attention onto the impact position. Feel, feedback and roll are every bit as good as with Scotty Super Select blades, with additional impact stability when putts don’t hit the middle of the bat.
Ping have launched five new fully milled PLD models for 2024 and we’re very much drawn to the simple DS72 mallet. It’s the model favoured by Viktor Hovland and we can clearly see why. Ping have also opened a PLD fitting lab at Loughborough Uni, where for an additional fee, you can get fitted for and pretty much design your own PLD putter.
Cameron’s Super Select putter family is fabulous – you could easily include every single model in
any list of the best putters of the year. But the Fastback 1.5 stands out as it’s the mallet that best combines the elegance and simplicity of Cameron’s iconic blades.
Cleveland can’t claim the Retreve as their own design, as Ping have used something similar on their Tyne G and Fetch. But where those cost £250+, the Cleveland comes in for just £139, which is serious value in anyone’s book. We love how the Retreve has a milled face that’s optimized to speed up off-center hits.
With a Black Pearl cavity contrasting with your ball on the grass, the BB48 has the classiest alignment aid in the industry. The set-up frames the ball very subtly, which is incredibly clever within this tiny head. The single sightline also looks great behind an unmarked or alignment-striped ball at address.
The Three T shape has been a TG award winner before and we still love the idea of the flat/square back running parallel to the face – it’s a very attractive design. You will need to appreciate the beauty of milled putters to buy into the Three T as it’s not cheap, but we can confidently say that it’s worth every last penny.
PXG say hollow body tech increases MOI forgiveness from 10% to 20% across the entire Battle Ready II family. As the Closer has been a TG award winner before, it’s not overly surprising that this new, even more forgiving model gets the nod. Our test pro wouldn’t have known the body was hollow unless we’d told him, which says feel, feedback and sound are unaffected by having a lightweight polymer freeing up inefficient mass inside.
If you swear your putting is best suited to a traditional narrow blade, our favorite model in 2024 is Cameron’s Newport 2. It’s Scotty’s flagship putter and in the last year has been updated with a new face milling pattern, new I-beam neck, and improved MOI performance, all of which have been inspired by the tour pros he works with.
The blade market has changed significantly over the last few years, as golfers have warmed to the benefits of slightly wider models boosting confidence and upping forgiveness. If it’s a narrow blade you’re after, Bettinardi have lots of beauties to choose from, but it’s the slightly shorter and stubbier head of the BB-1 that caught our attention this year.
Budget toe-and-heel-weighted blade putters used to be common five years ago. Now, there’s a real lack of good, inexpensive putters on the market. But one of the two families we’d recommend this year is the Cleveland HB Soft 2 (the other being the Wilson Infinite). It is seriously good value and beautifully made.

Today’s Golfer Editor’s Choice Awards: Golf Trolleys and Carts

Stewart Golf are already noted for producing some of the game’s finest electric golf trolleys, yet this British brand are consistently seeking ways to enhance their offerings with innovative new designs. Their most recent advancement is the VERTX Remote, which Stewart believe represents the “ultimate remote machine”. We wouldn’t disagree. It incorporates Active Terrain Control (ATC), a novel system that lets the trolley respond to its environment and autonomously allocate power between its twin motors based on the course gradient. In contrast to basic downhill braking, ATC ensures that the VERTX maintains the desired speed and direction when moving uphill, downhill, or across side slopes. The model’s remote boasts a 100-yard range, providing you with complete control to navigate the trolley around the course. Stability is crucial for remote trolleys and the VERTX addresses this concern using Stewart Golf’s innovative integrated stabilizer, which automatically deploys and retracts when the VERTX is unfolded or folded. And when approaching steeper gradients, the trolley tilts back and utilizes the stabilizer to ascend the hill. It’s clever engineering packaged in a great-looking design.
Now equipped with a revolutionary new high-performance GPS system, the CT8 is the world’s smallest touchscreen GPS trolley. For 2024, the high-powered golf GPS is now equipped with Advanced Green View – including surrounding bunkers and hazards – and a directional approach arrow, plus strokeplay and Stableford scoring modes, full scorecard, and cutting-edge game tracking features via the new, non-subscription PowaKaddy app.
Based on the S-shaped frame and platform made popular by the legacy 12V S-Series range – which has seen over 300,000 worldwide sales – the all-new SE offers Motocaddy styling, performance, and reliability for less than £500 (with a lead acid battery, £549.99 for lithium). Incredibly easy to use, it features nine-speed settings, a USB port, an LED power indicator, and a battery meter on the handle.
Motocaddy’s new M5 family is a slick range of electric trolleys – perhaps the most sophisticated and stylish the brand have ever launched. The M5 GPS is a star in the compact range, which features a cable-free lithium battery seamlessly integrated into the design. Its fast, accurate GPS gives key data for 40,000 courses. The crystal-clear, 3.5-inch display beams out accurate green visuals and readings to the front, middle, and back, while a dynamic green view allows drag-and-drop positioning.
PowaKaddy’s CT6 – the UK’s best-selling trolley – now comes in a sleek, full matte black ‘stealth’ finish. The updated model also boasts a 2.8-inch full-colour widescreen display, a convenient fast charging USB-C charging port, and an adjustable soft touch handle for a personalised fit. The integrated carry handle adds to the trolley’s portability, making it a favourite for 2024.
If you’re struggling for space in the boot of the car or for storage at home, the Motocaddy Cube could be the golf trolley for you. It folds down into an incredibly small package, more than 40% smaller than the Motocaddy Z1, yet it offers all of the same features as Motocaddy’s Z1 and P1 – and the same 24-month warranty. The Easilock system helps keep a Motocaddy cart or stand bag firmly in place.
This push cart has been cleverly designed with storage in mind. The simple folding-unfolding system means it can be kept flat when not in use and stored in the car or at home. It’s made from a lightweight aluminum frame and designed to glide over any terrain, thanks to its large wheels. PowaKaddy’s Key-Lock system prevents the brand’s cart bag from twisting.
The world’s easiest-to-use compact electric trolley? The M1 may well take that crown, thanks to its simple folding system, with space-saving, inverting wheels, impressive LCD widescreen display, nine-speed settings, and adjustable distance control for up to 45 yards. There’s also a speed indicator and battery meter, along with a USB charging port, tool-free handle height adjustment, and a convenient auto-open stand for easy storage and transport.

Today’s Golfer Editor’s Choice Awards: Bags

Super lightweight and 100% waterproof thanks to the durable TPU nylon fabric, sealed zips, and heat-welded seams, the latest bags in the award-winning Dry-Series feature nine spacious pockets, 14 full-length dividers, easy-open zips plus Motocaddy’s secure EASILOCK system for use on its trolleys.
Sun Mountain’s Adventure range of stand and cart bags features a cool golf course topography print to stand out from traditional golf bags. These waterproof bags feature a host of user-friendly pockets, reinforced fabric in heavy wear areas, and 14 full-length dividers to ensure clubs remain organized in the bag. The vibrant designs are available in eye-catching colors, too.
One of seven feature-packed Motocaddy bags for 2024, the Pro-Series is made from durable, premium PU and nylon fabrics and packed with features, including nine spacious pockets, a drink holder, and a jumbo putter well. It fits securely into any Motocaddy trolley thanks to the Easilock system.
Lightweight fabric and heat-welded seams combine to produce a hydrostatic rating of over 10,000mm – four times more waterproof than most bags on the market. Nine cavernous pockets and 14 full-length dividers are added bonuses, as is PowaKaddy’s new MAG-LOK system, which keeps the base firmly in place no matter how unstable the terrain.
With updated modern styling, improved storage options, and cutting-edge design, the latest HydroFLEX carry bag gives you the option of carrying in comfort or locking it to a Motocaddy trolley base. Standout features include a molded hip pad, a rear stand lock, and an easily adjustable carry strap.

Today’s Golfer Editor’s Choice Awards: Apparel

The sporty Armstrong GORE-TEX Paclite jacket weighs in at just 300g (in size medium) and features stretch technology and shaped sleeves to deliver unrestricted movement during your swing. Made using bluesign-approved fabric, this 100% waterproof and windproof jacket also incorporates an adjustable chest and front pockets for increased comfort. The garment is available in five color combinations for the 2024 season.
Engineered with high-stretch, breathable fabric to deliver unrestricted swing mobility. Aertek technology ensures less moisture retention when you break sweat. Designed to look sharp on the course, with a collar stand for superior shape retention and an eye-catching digital-style printed pattern.
The all-new Rain Walker jacket and trousers showcase a soft and quiet, high-performance fabric that’s windproof, waterproof, and exceptionally breathable. Fully taped seams maximize protection, while two-way stretch allows for optimal mobility. The collar and hem cinches plus adjustable cuffs keep the elements at bay, while a more relaxed trouser fit allows for comfortable layering.
One of the most versatile polos you can buy this year – perfect for the course but perfect for the pub, too. It features a modern, tailored fit and signature collar shape with durable construction. The cotton-polyester fabric blend gives a casual look, while four-way stretch and wrinkle resistance keep you looking sharp.
The Tech Chino is new to the Travis line-up for 2024. They feature the same great stretch fabric as the popular Open to Close trousers, but in a new, more casual, tailored fit which is perfect on and off the course. The TG team are wearing Travis this year and we love how comfortable these trousers are, and how they don’t scream ‘golf trousers!’ when we’re out and about.
The 2024 men’s and women’s ranges from Ping Collection are superb.  The highlights for us include the return of the Mr Ping badge on a fresh new men’s range (including this Mr Ping hoodie), and three new women’s collections including this new sleeveless performance dress, the Ellen.
Face the elements in a classic quarter zip top, engineered with Castore’s water-resistant Protek technology and high-stretch, lightweight fabric for flexibility with every swing. Castore branding on the arm and upper back adds a clean finish to this garment, which is fabulous value for money, too.
Following success in the 2022 and 2023 TG Awards, this year marks a hat-trick of wins for the Zerofit Heatrub Ultimate Baselayer. The first thing that sets the Ultimate apart is the warmth it generates, backed up by science. It has been independently tested for Heat Retention at the Boken Quality Evaluation Institute in Japan, which found it to be five times warmer than a standard base layer.

Testing at the Institute resulted in a rating of 0.78; a standard baselayer would have a rating of 0.1-0.14. The astonishing level of warmth is thanks to the ‘Heat Threads’ on the inside of the garment, which are activated through even the slightest movement, even in temperatures as low as -10°C. What we particularly love – apart from the toasty feeling all round – is that because it’s so good at keeping you heated, there is no need for multiple additional layers, leaving you free to swing as normal, without the restriction of bulky tops over the base layer. And because it doesn’t need compression to work, it’s much more comfortable, too.
The multi-award-winning Pitch jacket is built to withstand any kind of weather you can play golf in – heat, cold, rain, and wind. It’s all about staying dry and feeling free when you swing. Highly stretchable and extremely breathable, the Pitch is made to ensure your comfort so you can focus on your game, using 37.5 Technology which allows the vapor to be forced through the fabric quicker, keeping your body and the garment dry, even in low temperatures and high humidity.
The updated Merge showcases a premium performance fabric that offers four-way stretch comfort and lightweight warmth. The quilted panels are now highly water-resistant, while the knitted sleeves feature a water-resistant treatment for added protection. 

Today’s Golfer Editor’s Choice Awards: Shoes

Matt Fitzpatrick’s shoe of choice this year features Skechers’ Heel Pillow design, delivering comfort, support, and stability while holding your foot securely in place. Other key features include lightweight and resilient cushioning made with at least 10% recycled materials, a GripFlex spikeless outsole providing superior traction and stability, and high-performance Resamax cushioning for all-day comfort.
PAYNTR is the brainchild of former cricket pro David Paynter and ex-Nike Golf man Mike Forsey. The duo believe their combined knowledge has enabled them to create a golf shoe better than any other brand, and the 005s are highly impressive. As is the case with every pair of PAYNTR shoes we’ve tested, their upper is lightweight, flexible, and supportive. It’s made from Clarino Trivela microfibre, a material designed with performance in mind. It’s thin and strong yet maintains its luxurious, comfortable feel straight out of the box. The high traction outsole is a staple of PAYNTR shoes, and the PMXNITRO+ footbed in the 005 gives significant levels
of cushioning, too.
At the heart of the Pro/SLX’s tech lies the innovative PWR TRAX System. Featuring a molded 3D X-Wing inspired by the stability-enhancing design found in race cars, the system dynamically redistributes energy during the swing, maximizing perimeter stability and traction.
The Ringer II is the new shoe from TravisMathew. It’s a premium, waterproof tour shoe that delivers comfort through its SweetSpot Cushioning System, breathability, and moisture management. The Ringer features removable Softspikes Pivix cleats, with Spring Flex legs for improved traction.
The Drive Pro delivers stability, traction, and performance through the innovative Swing Support System – all in a sleek and lightweight design. Developed with world-renowned biomechanist
JJ Rivet, the revolutionary three-layer Swing Support System aids the natural motion of the foot, with biomechanically correct diagonal and lateral support allowing golfers to unlock the full power of their swing. Other features include energy-returning Under Armour HOVR cushioning and a Swing Support Strap which combines with reinforcements in the upper for a biomechanically correct lock-in for your feet. Simply put, it’s a really stable, comfortable shoe at a great price.
ECCO’s groundbreaking LYTR technology is at the heart of the LT1, which is extremely light, comfortable, stylish, and waterproof. The brand’s LYTR Foam is a cutting-edge material engineered to deliver unparalleled cushioning and rebound. It’s integrated into the LT1’s sole, and when combined with ECCO’s ultra-soft PHORENE material in the midsole, it creates a flexible, cloud-like sensation as you walk. A Dynamic Traction System provides golfers with a multi-directional grip for superior performance when you play. Available in both lace and BOA styles for men and women, it also features a waterproof membrane that keeps your feet dry and comfortable in wet conditions.
The Pro 6 offers innovative comfort and style with loads of features. The spiked golf shoe features a removable Arch Fit comfort insole with lightweight and resilient cushioning. Replaceable Soft Spikes boast three degrees of traction and 10 points of contact, to deliver better stability and performance. Plus, you also get a waterproof synthetic upper with a one-year waterproof warranty for peace of mind.
This Italian brand has some real traction in the golf shoe market right now, thanks to their stylish designs and performance features. The Davanti incorporates the technical Airplay 15 outsole to offer top golf shoe performance and exceptional versatility. Providing a contemporary look, it can be worn on or off the course and is made using a combination of premium Nappa leather and abrasion-resistant technical nylon. The waterproof construction delivers protection in wet conditions, while the offset toe bumper provides extra durability in areas most prone to wear.

Today’s Golfer Editor’s Choice Awards: Tech

Building on the success of the Pro X3, the Pro X3+ is Bushnell’s most powerful, precise rangefinder to date - packing all the market-leading innovations we’ve come to expect from the No.1 rangefinder in golf. Now offering wind speed and direction, along with the slope compensated distances, the Pro X3+ provides golfers with an unmatched combination of accuracy and performance from a sturdy, waterproof body. Other features include Pin Seeker with Visual JOLT Technology, plus a
built-in BITE magnetic mount.
Shot Scope are now a go-to for course management tools, and the Pro ZR is their most advanced laser yet. Housed in a DuraShield Hardshell – a robust and durable metal casing – it features rapid-fire detection and an enhanced target-lock vibration in a great-looking package that offers fantastic value for money.
SkyCaddie’s SX range has won several TG awards in the last couple of years because it’s jam-packed with features. The Pro 5X moves things on to a new level for 2024 as there are so many things it can do. Double tap it to reveal distances to hazards, carries, and lay-ups. View the exact shape of the green and rotate it to match your angle of approach. Pinch and zoom the hole to get multiple views and a stunning visual experience from the 5.5-inch LCD screen. Get the distance to your intended target and the distance to every other relevant point along and beyond your target line. And on and on. It’s easy to see why SkyCaddie claim it’s as detailed as a tour yardage book... but it’s a yardage book that features more than 35,000 pre-loaded, ground-mapped courses. The price includes a one-year SkyGolf 360 Birdie plan that includes the latest course map updates.
We collect most of our testing data points from the ball and club for every shot hit using a Foresight GCQuad launch monitor. We chose Foresight as their launch monitors are recognized as industry-leading and they replicate the technology employed by top brands when testing their own clubs and balls. They’re also owned by many of the world’s best players.
The Phantom 3 handheld GPS comes with a Slope feature that offers more precise, compensated distances to account for a hole’s incline or decline. The new touchscreen Phantom 3 adds Auto Hole and Course Recognition to its list of new features, offering incredible value for money for golfers who just want a big number over targets or hazards.
The COOLSHOT 20 GIII boasts a compact, waterproof construction that takes entry-level performance to new heights with Nikon’s Locked On Quake Technology – previously only available in higher-end Nikon rangefinders. This feature takes the guesswork out of finding the right target: when the distance to the flag has been accurately measured, the rangefinder will vibrate to confirm. Combined with Nikon’s First Target Priority algorithm, players can be sure they are locked onto their target, and not the trees behind it. It also features high-quality optics that offer high-contrast views from Nikon’s renowned multicoated glass. 
Shot Scope’s X5 is one of the best game-tracking golf watches on the market – and at a brilliant price. And for 2024, it gets even better thanks to the addition of Hole Maps, which overlay individual data to every hole through an interactive map view, so you can efficiently plot your way around the course using your own yardages. Its full-color touchscreen display uses your data to access Performance-Average distances for a golfer’s three longest clubs – allowing an informed decision with club selection off the tee. The Zoom Map and Target Line features can be utilized to find the perfect line off the tee, reducing the impact of blind tee shots and providing data that a laser alone cannot. With 36,000 courses pre-loaded onto the watch and the main screen now able to display the full hole layout, plus distances to the middle of the green and pin, any layout you encounter becomes instantly more familiar.
We love a bit of game tracking at TG, and if you’re serious about improving, Arccos is one of the best tools to help. The new Link Pro allows Arccos members to automatically track shots right from their pocket, without a phone. Completely redesigned with new microphones and enhanced GPS, it now comes with a wireless charging case. Arccos Smart Sensors (sold separately) are required.
Toptracer’s ball-tracking tech started life as ‘Protracer’, invented by Swede Daniel Forsgren in 2006 to improve TV golf coverage. Topgolf bought the camera-based system in 2016 and started rolling out its range-friendly version in 2017 – and now it’s at hundreds of golf clubs. So whether you want to play a virtual Old Course, set yourself a 30-shot challenge, a long drive competition or hone your iron accuracy, you can do it all with a basket of balls.
The smart Ringer GPS handheld is designed and engineered for the modern golfer. It has more than 40,000 pre-loaded courses, a touchscreen glass display, built-in magnet and a companion app. It packs a lot of features into a £199 GPS, too, including shot tracking, front/centre/back yardages, auto-course recognition, driving distance, dynamic hazards and green views and waterproofing. It can also be paired with Blue Tees’ Player+ speaker.
SkyCaddie’s new SuperTags fit into the end of your grips and work in conjunction with a SkyCaddie GPS or the mobile app to form GameTraX 360 – a highly advanced game and performance-tracking system. The brand say that compared to other game-tracking products, their tags capture every shot, are more accurate and offer simpler post-round editing tools and more intuitive usability.

Today’s Golfer Editor’s Choice Awards: Golf balls

Today’s Golfer Editor’s Choice Awards: Accessories

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About the Author

Will Shreeve-Peacock is a golf equipment writer for Today's Golfer.

Will Shreeve-Peacock – Golf Equipment Writer

Will is an expert in golf shoes, GPS watches, rangefinders, and training aids.

He has a degree in journalism from Sheffield Hallam University and four years’ experience working in golf retail with American Golf where he was trained by a host of the big-name manufacturers.

A six-handicapper, Will has played golf for more than a decade and is a member at Burghley Park Golf Club in Stamford, Lincolnshire.

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