JCB Golf and Country Club to host LIV Golf UK as British brand agrees multi-year deal

LIV Golf UK will be played at JCB Golf and Country Club.

LIV Golf’s stars will head for JCB Golf and Country Club in July after the Saudi-backed league agreed a multi-year deal with the Staffordshire-based brand.

LIV Golf UK by JCB will take place from July 26-28. It will be LIV Golf’s third trip to the UK having held events at Centurion Club in 2022 and 2023, including the league’s launch tournament. It will be LIV’s final stop outside the United States for the 2024 LIV Golf season.

As one of the first professional events to be played at the spectacular JCB Golf & Country Club – one of the best golf courses in Britain and Ireland – LIV Golf UK by JCB will welcome some of the sport’s biggest stars to the stunning Staffordshire course.

Fans will see Englishman and Ryder Cup star Tyrell Hatton compete alongside Legion XIII teammate and 2023 Masters champion Jon Rahm in their first appearances with LIV Golf in the UK. As always, a huge prize fund of $25m will be up for grabs, with $20m split between the field for the individual tournament, and $4m split between the top three teams in the team event.

They’ll be joined in the field by the 52 other players on LIV’s 2024 roster, including 2023 PGA Championship winner and five-time major champion Brooks Koepka (Smash GC), 2022 Open Champion Cameron Smith (Ripper GC), 2020 U.S. Open champion Bryson DeChambeau (2023 Team Champions Crushers GC), six-time major winner and World Golf Hall of Famer Phil Mickelson (HyFlyers GC), 2023 Individual Champion Talor Gooch (Smash GC), two-time major champions Dustin Johnson (4Aces GC), Bubba Watson (RangeGoats GC), and Martin Kaymer (Cleeks GC), two-time LIV Golf individual winner Joaquin Niemann (Torque GC), the all-European Majesticks GC featuring Lee Westwood, Ian Poulter, Henrik Stenson and Sam Horsfield, and many more.

“We are now only four months away from what promises to be a spectacular event,” JCB CEO Graeme Macdonald said. “We are absolutely delighted to be collaborating with LIV Golf as both partner and sole host of a UK tournament in 2024 at the JCB Golf & Country Club.”

“Our newest tournament partnership exemplifies LIV Golf and JCB’s commitment to innovation and collaboration,” said Monica Fee, LIV Golf Senior Vice President and Global Head of Partnerships. “We’re proud to have one of the UK’s most impressive family-owned businesses on board to further elevate this highly-anticipated event and continue the global impact LIV Golf is having on a new generation of fans around the world.”

JCB’s world-class equipment was instrumental in building the spectacular JCB Golf & Country Club, one of the most exciting new golf courses created in the UK over the last decade. Officially opening in 2019, the course, designed by internationally renowned Robin Hiseman of European Golf Design, is built on a 240-acre site adjacent to the JCB World Headquarters and serves as a showpiece for the engineering excellence of JCB’s machinery.

The 7,308-yard par 72 course stands shoulder-to-shoulder with the very best in the world. Its signature 17th hole is situated on a converted island and is a breathtaking 255-yard par 3.

In addition to the golf course itself, JCB’s presence will be felt across the tournament with its impressive construction and agricultural machinery featured around the grounds, with special activations in the fan village to be announced in the lead-up to the event.

How to get tickets for LIV Golf UK

Hospitality tickets go on sale exclusively for LIV X members on Friday, March 22 ahead of the public on-sale on Monday, March 25. Fans are encouraged to sign up for free to LIV X to receive exclusive updates and access, including the first window for hospitality tickets. Grounds passes for LIV Golf’s festival-style events featuring team and individual competitions, live music and fan activities for all ages, will launch on LIV X soon.

Exclusive Hospitality Packages

Fans can secure the ultimate tournament experience with LIV Golf’s renowned hospitality packages. Whether it’s the exclusive experience of Club 54, the electric atmosphere of the Gallery Club, or the party vibes in the Birdie Shack, each offering delivers an array of amenities. Fans can also secure one of the select LIV Premium passes, an all-access ticket to all hospitality areas throughout the course. For tickets and more information, visit LIVGolf.com

Special Ticket Offers

Aligned with LIV Golf’s mission to grow the game and provide more fun and entertainment for all fans, special ticket offers for LIV Golf UK by JCB are available for select groups, including:

• Complimentary Youth Tickets: Offering complimentary access for the next generation of golf fans, youths 12 years old and under will be granted free entrance at the gate when accompanied by an adult who occupies a ticket for the selected day.
• Complimentary Military and Veteran Tickets: Any active-duty military or veteran can secure complimentary grounds passes for themselves and a guest as a thank you to those who currently serve or who have served.
• 25% off for College and University Students: Discounted grounds passes are available to College and University students. Students are eligible to receive 25% off single-day grounds passes.
• 25% off for Teachers: As a special thank you to teachers, LIV Golf is proud to offer 25% off single-day grounds passes for all teachers.
• 25% off for First Responders and Medical Professionals: LIV Golf is pleased to offer 25% off single-day grounds passes for first responders and licensed medical professionals who serve our communities.