Bryson DeChambeau becomes new face of Reebok as iconic brand re-enter Performance Golf

Two-time US Open Champion Bryson DeChambeau will be the face of Reebok Golf from 2025.

Bryson DeChambeau and his Crushers GC team will wear Reebok apparel and footwear from 2025.

Reebok has announced a long-term partnership with golf’s man of the moment, Bryson DeChambeau, as the sportswear giant re-enters the Performance Golf category.

We started speculating that Reebok’s return to golf could be imminent after we spotted the two-time US Open Champion in a Reebok shirt and shoes during a photo shoot ahead of The Match. And now it has been confirmed that the Crushers’ GC captain will be the frontman for Reebok’s return to the sport in 2025.

“I’m proud to partner with Reebok to usher in the brand’s return to golf. When looking for a partner for Crushers GC, we wanted to find a brand that aligns with our vision for golf’s future and has the ability to increase the visibility of the game around the world, and Reebok was the perfect fit,” said DeChambeau.

“With a great legacy in disrupting sports culture, I’m excited to see what we can do
together to push the sport of golf to new heights.”

DeChambeau has redefined the sport over the last year, growing golf beyond its traditional fanbase with his infectious energy and shot-making prowess, both on the game’s biggest stages and on his rapidly growing YouTube channel.

This ethos is set to be reflected in the new partnership, with Reebok and DeChambeau stating they will focus on accessibly priced products for the newer and younger golf consumer, plus support to those with limited access to the game.

Reebok CEO, Todd Krinsky said: “With a rich heritage in golf, we’re excited to make our return to the sport with a new approach to grow the game beyond tradition. Bryson has been a positive force in bringing golf to the forefront of sport culture, and we’re thrilled to continue the impact together and re-introduce Reebok Golf to a new athlete.”

DeChambeau’s teammates – Paul Casey, Charles Howell III, and Anirban Lahiri – will also debut head-to-toe in Reebok when LIV Golf kicks off its 2025 season, with Crushers GC kit available for fans to purchase from March.

The new product line will feature Reebok’s new on-course performance golf shoe, introduced as Nano Golf. As a Reebok athlete, DeChambeau will also train in the brand’s premier performance offerings including the Nano X4 Training Shoes.

We expect to catch our first unadulterated sighting of DeChambeau in Reebok when he partners up with Brooks Koepka in Las Vegas on Dec 17 to take on the PGA Tour powerhouses of Scottie Scheffler and Rory McIlroy.

The announcement may also have provided us with our first glimpse into Bryson’s equipment setup for the new season. The Pinehurst champion can be seen posing with an LA Golf driver in hand instead of his usual Krank Golf Formula Fire LD driver.

He revealed at The Open in July he’s been working with the company on a new project..so let’s watch this space!

About the author

Ross Tugwood – Senior Digital Writer

Ross Tugwood is a Senior Digital Writer for todays-golfer.com, specializing in data, analytics, science, and innovation.

Ross is passionate about optimizing sports performance and has a decade of experience working with professional athletes and coaches for British Athletics, the UK Sports Institute, and Team GB.

He is an NCTJ-accredited journalist with post-graduate degrees in Performance Analysis and Sports Journalism, enabling him to critically analyze and review the latest golf equipment and technology to help you make better-informed buying decisions.