Even as he prepares to achieve his Masters dream, Bryson DeChambeau can’t shake his role as Content King

By , News editor and writer. Probably entertainer third.

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Bryson DeChambeau is chasing his third major championship title at the Masters. Bryson DeChambeau is chasing his third major championship title at the Masters.

Bryson DeChambeau is chasing his third major championship title at the Masters.

As the line between Bryson DeChambeau the content creator and Bryson DeChambeau the major champion become ever blurred, it’s becoming increasingly difficult for the American to separate the two…

Whether it’s tinkering with his equipment, chasing weight gains, or attempting to be the longest driver on the planet – it never feels like we’re too far away from Bryson DeChambeau’s latest hair-brained scheme to dominate the golf world.

His latest passion, of course, is content creation. And he’s rather good at it, too. His YouTube channel is just shy of 2 million subscribers thanks to a series of entertaining videos that see him try everything from attempting to break 50, beat course records, golfing with presidents and influencers alike, hitting holes-in-one over his house, and playing a round with golf clubs bought from Temu.

The Californian, it turns out, is a born entertainer.

So it was only natural that Bryson DeChambeau the content creator would be discussed in a press conference about Bryson DeChambeau the major champion hoping to secure his first Green Jacket at Augusta this week.

Which begs the question: how is he juggling the two?

“I think there are times I’ve gotten a little overzealous and been like, ‘Wow, I need to focus on my game a little bit.’ But I’ll also tell you I’ve built my content creation around how do I get better as well. I’ve become more efficient in that regard.”

How so?

“Sometimes the content that I create actually helps me focus for the next week. For example, a course record series, it gets me in that mindset, more focused on [the fact] I’ve got to absolutely play my best golf if I’m going to break the course record. So it gets me in that mentality.

“Over the course of time I’ve learned to focus myself and prepare for a tournament while doing content creation. Early on it was difficult. I didn’t know what to do. I was like, ‘What am I doing to create? What am I going to do? How does it relate to golf?’ As time has gone on, I’ve become a little more efficient with my team and how to prioritize and focus when I can do weird, quirky challenges, to now where I’m focusing a week before a tournament.

“I’m really strategizing and planning out what’s going to work best for me. It’s just a thing that’s happened over time. Something you’ve got to learn yourself. But I certainly love it. I won’t stop. I’ll continue to do it because I think it’s hopefully inspiring for people. That’s all I care about.”

Then came a genuinely fascinating exchange when DeChambeau was asked what he would do if given free rein to create content at Augusta.

“Oh, my gosh. I don’t think it’s appropriate to talk about right now.”

Then, a small glint in his eye.

“Oh, man, if I got the opportunity, it would be great to just film something that…”

It was at this point he remembered where he was and that he had a Green Jacket sitting directly to his right. A swift change of tact was in order.

“I’d love to talk about the history of this golf course. I think it would be really cool to showcase all the past champions and what Mr Jones and Mr Roberts had done for this community and this place.

“That would be a cool, aspiring opportunity for me.”

Nice save.

“If that happens, that’s amazing. If it doesn’t, no problem. I’m still here to play the Masters and compete to hopefully get the job done this year. Everyone dreams of that opportunity. I don’t think there’s a player out here that doesn’t think about that.

“Major championship tests are the most difficult tournaments that we as professional golfers face and will face in our careers. That’s why they’re so revered to win.”

Being a multiple major champion now, it turns out, doesn’t ease the nerves.

“I think there’s a little bit less pressure, but no matter the tournament, the last nine holes I’m going to feel nervous. I’m going to be focusing on how to control those nerves. And I think everybody gets that way as well. I don’t think anyone is immune to it.”

“But it’s a joy for that test to come about. Even though I get nervous, it’s a joy for me.”

As much joy as creating content?

“When I hit the ball over my house and made the hole-in-one, I was definitely excited. I had the adrenaline running through my body and chills because we just knew it was going to be a cool piece of content.”

Then, for a fleeting moment, the Bryson DeChambeau we’ve come to know and love over the years returned. Having previously told one journalist that he wasn’t interested in giving him an easy headline, he signed off his content creation chat in style.

“Not as cool as winning a major championship, but it’s up there. I’d say it’s 90 percent there.”

Never change, Bryson.

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