TaylorMade acquire rising star Logan Olson to spearhead putting innovation into the future

Scottie Scheffler uses Titleist golf balls

Equipment giant TaylorMade has announced the addition of putter master craftsman Logan Olson to their ranks.

Logan Olson made quite the name for himself over the past 12 months after his bespoke flatsticks found their way into the bags of several of the world’s best golfers.

The 27-year-old from Fortuna, California grabbed the headlines when World No.1 Scottie Scheffler turned around his woeful putting stats on the greens at the Hero World Challenge in the Bahamas, going on to win with a never-before-seen Anser-style blade, etched with the name ‘Logan Olson’.

More high-profile requests inevitably followed with Nelly Korda, Collin Morikawa, and Rory McIlroy all going on to game Olson’s meticulously designed and hand-crafted putters throughout the season.

It’s no mean feat given the competitiveness of the putting marketplace, dominated for years by the likes of Scotty Cameron, Odyssey, Ping, L.A.B, and the like. The putting protege’s reputation was rapidly outgrowing his humble home workshop, and unsurprisingly, Olson’s talents have now been snapped up by one of the game’s equipment powerhouses – TaylorMade.

Early in December, the Carlsbad-based company announced the acquisition of Logan Olson and “its portfolio of golf and experiential brands,” with Olson continuing as principle designer of all Olson products while utilizing TaylorMade’s operational and manufacturing capabilities.

“It’s not every day you stumble upon someone like Logan. His ability to merge creativity with such a technical process is nothing short of remarkable,” said TaylorMade’s Vice President of Product Creation, Brian Bazzel.

He added: “Whether you’re a professional on Tour, someone who plays the game for the sheer love of it, or even a collector with a keen eye for finely crafted putters, Logan’s creations embody a level of craftsmanship that resonates with golfers from all abilities.”

Following the announcement, Olson said: “I’ve always appreciated that TaylorMade is a brand that isn’t afraid to take risks and try something different. I feel a resemblance to that in my own work and thoughts on approaching new projects.

“Being able to utilize the feedback of the best players in the world helps push design criteria to a completely different place.”

TaylorMade also announced that Scheffler, Korda, Morikawa, and Tommy Fleetwood will all offer feedback on Olson’s latest Craft Batch No.3 design before the new partnership presses forward in their bid to expand their presence on Tour.

How Logan Olson found his way into the bag of Scottie Scheffler

Olson revealed in an interview with GolfWRX.com that he had been working with Scottie since September 2023 to open up the conversation about what he was looking for in a putter.

He said: “I had the fortune to meet up with him on three separate occasions to really work through the maze and pick apart every piece of it. We played around with weight, sole draft, lie angle, loft, width, length, sound, feel, sight options, and swing weight – the whole kitchen sink.

“Having Scottie put that putter in play last week was surreal. It feels like you are out there making the putts with him. You live and die with the emotions that go along with how the rock is being rolled. I was stuck in this constant zone of trying not to watch but also not being able to look away,” added Olson.

The Olson identity

Scottie’s win at the Hero 12 months ago was a dream start for Olson who had immersed himself in a nine-month project collaborating with some of the best players in the world to ‘create something uplifting in the world of putters’.

The foundations had been put in place long before this, however, having honed his skills as a designer, engineer, machinist, craftsman, and artist over six years in his Fortuna, California workshop.

Olson describes his brand’s identity as a “fusion of Tour feedback and old-world craftsmanship” – a proven recipe for success already adopted by two of golf’s most influential Master Craftsman, Scotty Cameron, and Bob Vokey.

“I like to tell people I don’t make putters, the canvas of a putter just gets in my way. I try to make rocket parts, jewelry, or a Swiss watch. It just happens to be on that platform of a putter,” said Olson.

About the author

Ross Tugwood

Senior Digital Writer

Ross Tugwood is a Senior Digital Writer for todays-golfer.com, specializing in data, analytics, science, and innovation.

Ross is passionate about optimizing sports performance and has a decade of experience working with professional athletes and coaches for British Athletics, the UK Sports Institute, and Team GB.

He has post-graduate degrees in Performance Analysis and Sports Journalism, enabling him to critically analyze and review the latest golf equipment and technology to help you make better-informed buying decisions.