FIRST LOOK: Titleist reveal new Pro V1 ahead of No.1 golf ball’s 25th anniversary

Titleist’s groundbreaking Pro V1 will celebrate its 25th anniversary in 2025… and there will be a new tech-packed version of the No.1 ball in golf as the brand continues to improve the model. Here’s everything we know so far.

While the anniversary of Titleist’s Pro V1 isn’t until next year, the manufacturer have already launched their brand new Pro V1 and Pro V1x golf balls onto the PGA Tour, with pros testing and playing them in this week’s Shriners Children’s Open in Las Vegas.

You can’t have a conversation about the best golf balls in the game without mentioning the Pro V1, and that’s been the case since 2000 when Titleist launched their flagship model. Its higher-flying, higher-spinning sibling, Pro V1x, followed some three years later and the balls have enjoyed unrivaled success ever since.

Titleist Pro V1 golf ball.

The impact of the Pro V1 and Pro V1x on Tour cannot be overstated. On the PGA Tour alone, both models have been played in competition more than 97,000 times, making it by far the most-used ball by the pros.

We tested the Titleist Pro V1 and Pro V1x in both our 2023 golf ball robot test and 2024 robot test because of their popularity and they serve as a really good benchmark for testing purposes.

Every range ball this week at TPC Summerlin – where the original Pro V1 launched – will be a 2025 Pro V1 or Pro V1x model, providing every player the opportunity to test the next generation of the No.1 ball in golf. 

But this week won’t be the first time the new balls have been put into play on the PGA Tour. After visiting the Titleist Performance Institute, California, Hayden Springer (Pro V1) and Zac Blair (Pro V1x) both put the 2025 models in play for the Procore Championship.

Titleist Pro V1x golf balls.

Mary Lou Bohn, President of Titleist Golf Balls said: “The Pro V1 responded to the changing nature of the game.

“The arrival of the power game on the tour necessitated golf balls that delivered very low spin in the long game while maintaining the spin, feel, and control of the premium liquid center, wound technology golf balls.

“We walked the fairways with players during their practice rounds, and it was amazing to hear so many great players effusive over Pro V1’s performance.

“If you look at the early success of players who achieved record-setting performances, the results spoke for themselves.”

About the author

James Hogg is a Golf Equipment Writer for Today's Golfer, with expert knowledge in putters, golf balls, and apparel.

James Hogg – Golf Equipment Writer

James has a degree in English Language from Newcastle University and an MA in Journalism from Kingston University.

He spent seven years working for American Golf as part of the sales and fitting team alongside his studies and is a specialist in putters, golf balls, and apparel.

James took up golf as a teenager and, thanks largely to his length and consistency off the tee, he plays off a handicap of 4.7 at Cleveland Golf Club.

You can contact James via email for loads more golf equipment insight.

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