You need to see the new driver that Bryson DeChambeau has built

No stranger to creating hype, Bryson DeChambeau has given the first tease of his new driver ahead of the January reveal

There are a few golfers that have had their own product lines. Adam Scott recently partnered with Miura to craft a set for his shot-shaping needs; Bob Charles, the first leftie to win a Major, had his own line of Wilson irons; and of course, we all know the Tiger Woods name that has adorned several manufacturers’ models over the years. And Bryson DeChambeau now counts among them.

Bryson has worked with his sponsors before to make sure his gear is set up best for him, notably with Cobra’s One Length iron sets and limited-run custom Long Drive heads, but this is the first time Bryson has tried to bring a technology that he thinks is essential to better golf to the mass market.

We asked him about whether he’d like to see more of his designs and ideas in the hands of average golfers back in his Open Championship press conference, before LA GOLF, his partner on the project, teased the 2025 reveal.

DeChambeau has been playing a Krank driver model through 2024, including his US Open win at Pinehurst but now, with only a few months left until the big day, Bryson has been out on the course finalizing the design through rigorous testing.

While out on the golf course with Grant Horvat, a YouTuber and outstanding golfer in his own right, for their latest playing collaboration, Bryson chose to give us a first tease of the new driver head.

Bryson DeChambeau's new LA GOLF Driver has it's first tease

Built, Bryson says, around an adapted Bulge and Roll design that will vary from model to model, depending on the speed that you deliver a driver at, the club has been developed entirely between Bryson and his shaft manufacturer LA GOLF.

Bulge and Roll is way that a club face is shaped to help on shots hit from off-center strikes – i.e. when you miss it out the toe or heel, high or low – with a more open face in the toe to fight hooks and a closed heel to help against cuts. There’s also more loft high on the face and less loft low to help stabilize spin.

Bulge is the toe-heel contouring, and Roll goes from top to bottom.

All woods (and some irons) have Bulge and Roll already, but Bryson’s design is enhanced further for the speeds he generates.

Bryson DeChambeau's driver design works to match Bulge and Roll to the golfer's swing speed

LA GOLF are unique in the shaft market in that the tour players that they sign also become board members and have a true hand in the manufacturer and design of the products that feature their names. With signature series products that include (obviously) Bryson DeChambeau and Dustin Johnson, LA don’t fit current product to new players, they make new products around those players.

With a toe already dipped into the Putter and Ball market, LA GOLF are a perfect partner for somewhere as experimental as DeChambeau.

We’re already looking forward to the full review of what’s being cooked up for early 2025.

About the author

Lewis Daff

Lewis Daff

Lewis joined the Today’s Golfer digital team in 2024, having spent more than a decade in both big box golf retail and independent stores, working as a club fitter and builder.

Experienced with every level of golfer, from beginner to professional, he has achieved Master Fitter and Builder status with most major manufacturers, including Mizuno, Taylormade, and Callaway, helping him to cement both a wide and deep knowledge base, ideal for helping guide golfers towards the correct equipment for them. Lewis specializes in Clubs, Shafts, Training Aids, Launch Monitors and Grips.

In Lewis’ bag is Titleist GT3 Driver (9º) with Fujikura Ventus BlackTitleist GT2 Fairway Wood (15º), Wilson Staff D9 Forged 3-iron, Srixon ZX7 MKii Irons (4-PW), Titleist SM9 Wedges (52º, 60º), Toulon San Diego Putter, and Callaway Chrome Tour Ball.

Talk to Lewis about why steel shafts are now dead and graphite is the only way forward, or any other equipment you’d like to debate, via his email, Twitter, or Instagram.

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