“I can’t see why you’d choose any other golf ball” Expert reveals the ball we should ALL be using

There’s a good chance you’re using the wrong golf ball and getting inferior performance as a result.

All premium golf balls come in two main forms. There’s the Titleist Pro V1 and Pro V1x, the Callaway Chrome Tour and Chrome Tour X, and so on and so forth. (Some balls do have more than two versions – like the Pro V1x Left Dash, etc – but they tend to be pretty niche, so most golfers are still choosing between the two main options.)

For most of my golfing life, I’ve used the non-X version of whatever ball I’m playing, mainly because I prefer the softer feel. But I recently realised something that surprised me: all my best rounds of golf have come on the rare occasions I’ve been using an ‘X’ ball rather than the standard non-X model.

Now, correlation and causation are very different things, but it planted a seed in my mind.

And then I was reading the results and analysis of the recent Today’s Golfer robot golf ball test when something caught my eye that made me think there might actually be a bit more causation at play than I first thought…

The TG robot test produced some fascinating results.

X marks the spot?

The recent TG robot golf ball test measured and compared 24 leading golf balls across every relevant performance metric.

All of the test data is displayed here for you to peruse and compare, but Equipment Editor Simon Daddow – a man with 30 years’ experience designing and testing golf equipment – also highlights the key findings if you’re short on time. One of those conclusions centered around whether you should choose an ‘X’ or non-‘X’ golf ball.

“Time and again our robot tests highlight the difference between regular tour and firmer X-style golf balls, and every time I’m left scratching my head as to why golfers choose anything other than an X-style ball,” said Simon.

“Many golfers like a softer feel, but my gut tells me that if shop assistants told you that by playing the X you’d give up nothing in terms of distance but gain iron and wedge-stopping power, very few golfers would ever choose the softer model.

“If you play a softer tour-level ball, I’d urge you to try a firmer model and ask yourself if you can sense the difference. If you can and feel there’s a benefit to going softer, then fair play to you. If not, our data spells out firmer X-style balls are highly likely to give your game an extra degree of score-ability. I’ve said it before, every piece of data that I’ve seen always errs towards using a firmer and faster golf ball.

“If you’re going to choose a golf ball just because it gives you softer feel, you’re putting so much weight in that one camp. If you can accept the firmer feel, you get better performance at both ends of your bag.”

Robot Golf Balls Test: Titleist Pro V1 vs Titleist Pro V1x

Pretty compelling stuff. And, if you play the best Titleist golf balls, you’ll want to hear what Simon said about the choice between the Pro V1 and Pro V1x in last year’s test:

“If you’ve blindly played the Titleist Pro V1 for a decade or more, you really should think about trying a Pro V1x. Both have changed dramatically over the last two iterations and today the Pro V1x is a higher flight, higher spinning ball with both the irons and wedges, traits which lots of decent club golfers will appreciate in terms of scoring. We hope we never hear another club golfer tell us they play the Pro V1 ‘for maximum spin and control’ again…”

The data

Expert rating:

5.0
Price per ball $4.58 / 0.24c per yard
Price: $53.50
Alternative Retailers
Golf Galaxy
$39.99
PGA TOUR Superstore
$39.99
DICK'S Sporting Goods
$39.99
Walmart
$10.00
The 4-piece 2023 Pro V1x targets a higher launch and more spin in the long game than the Pro V1, it also feels slightly firmer. Titleist’s latest buying advice has the pair spinning at high levels within the short game, so don’t be fooled into thinking you play the softer Pro V1 for maximum short-game control.

Typically, the Pro V1x offers golfers a little more ball speed, Justin Thomas, Jordan Spieth, and Matt Fitzpatrick all play the model out on tour.  
      
Read our full Titleist Pro V1x (2023) golf ball review.

Pros

  • You get more spin where you need it over the Pro V1
  • The firmer compression offers up more ball speed than the Pro V1
  • A very solid performer for accuracy and consistency

Cons

  • Bar the hefty price the Pro V1x is hard to fault
Construction 4-Piece
Cover Urethane
Cost per ball $4.58

Titleist Pro V1 vs. Pro V1x

Ball speeds, launch angle, spin rate and carry distances with driver at all three test speeds – 85mph, 100mph, and 115mph – were so close it’s pointless trying to choose between the Titleist Pro V1 and Pro V1x based on driver performance.

It’s iron and wedge spin that give the Pro V1x the edge over the Pro V1. The Pro V1x generated 241RPM more spin with a 7-iron and 355RPM more with a pitching wedge.

You can read our full Titleist Pro V1 vs. Pro V1x comparison here.

Expert rating:

5.0
Price per ball $6.11 / 0.30c per yard
Price: $54.99
Alternative Retailers
Golf Galaxy
$54.99
DICK'S Sporting Goods
$54.99
Scheels
$54.99
Walmart
$90.31
The new 2024 Chrome Tour X is for decent players who seek ultimate speed and control. The X is the highest-spinning Chrome Tour model (from the driver down to the wedge). It’s also the ball chosen by Jon Rahm. The Spaniard chooses the Chrome Tour X as he likes being in control of taking spin-off shots, which he feels he can do best when playing a higher-spinning ball.

The Chrome Tour X has a compression of 98 and the company reports seeing ball speed gains of 1.5 – 3mph during internal testing with this model. Interestingly the speed gains don’t come from a firmer compression, as this model is the same compression as the previous Chrome Soft X.

Golfers should expect 300 RPM more backspin up to 50 yards from the surface of the green, the all-important scoring zone for the very good players.  

Read our full Callaway Chrome Tour X (2024) golf ball review.

Pros

  • Long off the driver
  • High spin with the irons and wedges
  • Produced our third smallest shot area average

Cons

  • In 2024 Callaway is an expensive tour ball option
Construction 4-Piece
Cover Urethane
Cost per ball $6.11

Callaway Chrome Tour vs. Chrome Tour X

If you want distance with your driver and spin with your irons and wedges – and who doesn’t? – the Callaway Chrome Tour X is a clear winner over the Chrome Tour.

It was longer with driver at all three swing speeds and generated a whopping 809RPM more spin with a 7-iron and 599RPM more with a pitching wedge.

Expert rating:

4.5
Price per ball $3.25 / 0.17c per yard
Price: $39.99
Picking golf balls can be a complicated process, Vice tries to keep it reasonably simple by saying their most premium urethane-covered golf balls are designed to compliment the velocity of different speeds of player.

This means so long as you know how fast you shift it there shouldn’t be too much confusion around which model will best complement your game.
 
As the firmest in the Vice line-up, the Plus is also the brand's highest spin ball, which the company says is especially noticeable in the short game. With a 100 compression, you will need to enjoy a slightly firmer feel and more responsive feedback to get the best out of this model.

Pros

  • The best DTC 4-piece ball to rival the Titleist Pro V1x
  • Long with the driver and irons
  • So long as you buy in bulk they are good value for money

Cons

  • Less iron and wedge spin than the brilliant Callaway Chrome Tour X
Construction 4-Piece
Cover Urethane
Cost per ball $3.25

Vice Pro vs. Vice Pro Plus

The Vice Pro Plus was longer at all three driver swing speeds and produced 276RPM more spin with a 7-iron and 99RPM more with a pitching wedge.

Expert rating:

5.0
Price per ball $4.16 / 2.16c per yard
Price: $49.99
Alternative Retailers
Golf Galaxy
$49.99
PGA TOUR Superstore
$49.99
DICK'S Sporting Goods
$49.99
Walmart
$49.99
With a compression of 104, the Staff Model X offers golfers a firmer faster feel than the 95 compression standard Staff Model ball. This model is most like the original 2020 Staff Model, so if that used to be your favorite Wilson golf ball this is the most current model to replace it.
 
Expect a higher launch and ball flight than the standard Staff Model ball you’ll also get maximum shot shape potential from this offering. See the X as an alternative to the Titleist Pro V1x, TaylorMade TP5x, and Callaway Chrome Tour X and you’ll be thinking along exactly the right lines.

Read our full Wilson Staff Model X (2024) golf ball review.

Pros

  • A very fast golf ball option
  • Faster and longer than a Titleist Pro V1 and Pro V1x
  • An accurate and consistent golf ball choice

Cons

  • It's a shame about the price hike for 2024
Construction 4-Piece
Cover Urethane
Cost per ball $4.16

Wilson Staff Model vs. Model X

There was little to choose between the two Wilson balls when it came to driver numbers. The Wilson Staff Model actually produced more carry at an 85mph swing speed (a test-topping 193.6 yards), whereas the Model X beat it at 100mph. At 115mph there was 0.3 yards in it, which you’d never notice on the course.

When it came down to spin, however, there was a clear winner. The Model X generated 828RPM more spin with a 7-iron and 653RPM more with a wedge than the standard Wilson Staff Model golf ball.

What is the best premium tour-level golf ball on the market in 2024?

Why you should choose an ‘X’ ball

While there will always be exceptions, the test shows that ‘X’ models generally spin more with irons and wedges while delivering equal performance with driver. Iron and wedge spin helps you stop the ball on the green, and there are very few golfers who need less control when it comes to stopping approach shots.  

Does golf ball feel matter?

Does feel matter?

As I said at the start, I’ve always opted for a non-‘X’ ball for the softer feel. But what is feel? I’ve seen tests before that involve hitting golf balls while wearing headphones to block out sound and golfers couldn’t tell any difference. So, if feel is just sound, would you really want to give up control with irons and wedges just for a ball that sounds a bit softer?

It’s not as if these modern ‘X’ balls are rock hard and clicky, either.

Plus, if you have forged wedges and a putter with a soft insert, impact will still feel pretty soft and buttery.

Tommy Fleetwood lining up a TaylorMade TP5x Pix golf ball on a green.

What golf balls do tour players use?

15 of the world’s top 20 players use an ‘X’ or otherwise-branded non-standard version of their preferred golf ball. That said, two of the five are Scottie Scheffler and Xander Schauffele, the world number one and two, and they’re not doing too badly.

Adam Scott switched golf ball from the Titleist Pro V1 to Pro V1x

Check out our pick of the best golf balls here.

About the author

Rob McGarr is a freelance writer who produces regular content for Today's Golfer.

Rob McGarr – Contributing Editor

Rob has been a writer and editor for over 15 years, covering all manner of subjects for leading magazines and websites.

He has previously been Features Editor of Today’s Golfer magazine and Digital Editor of todays-golfer.com, and held roles at FHM, Men’s Running, Golf World, and MAN Magazine.

You can follow him on YouTube where – depending on what day of the week it is – he’ll either be trying his best to get his handicap down to scratch or shoving his clubs in a cupboard, never to be seen again.

Rob is a member at Royal North Devon, England’s oldest golf course, where he plays off a three-handicap.

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