Monday 23 December 2013
Callaway has launched three new balls that match the swing speeds of different types of golfer to maximise distance and spin. Three “Speed Regime” balls – SR1, SR2 and SR3 – are designed to create optimum spin separation for longer drives without compromising on feel around the greens. Each has an rrp of £39.99 per dozen. To maximise the benefit of Speed...
Written by Joel Tadman on Wednesday 18 December 2013
Another big upgrade from Footjoy sees the DryJoys Casual benefit from a number of new technologies and style tweaks. In the upper section of the shoe, Supersoft ECL (Extreme Comfort Leather) leather by Pittards is soft and breathable, offering more comfort without the use of a membrane. The shape of the shoe sees a full rounded toe character, standard fit across the...
Written by Joel Tadman on Wednesday 18 December 2013
TaylorMade has revealed a 430cc version of its SLDR driver. It features a tour-inspired head that is shorter from front to back, but with the same charcoal-grey colour and details on the crown. The smaller clubhead will enhance the golfer’s ability to shape the ball off the tee. It boasts the same technology that made SLDR the No.1 driver on Tour...
Written by Joel Tadman on Tuesday 17 December 2013
Odyssey’s new Metal-X putter line-up for 2014 benefits from a host of technological advancements, including a chemically milled face, stabilising bar and adjustable head weights to customise feel. The previous Metal-X range featured a dual-layer face insert, but now oval depressions chemically milled straight into the face are said to offer a more controlled and consistent roll. A “stabilising crossbar”, which is...
Written by Joel Tadman on Thursday 12 December 2013
We all know TaylorMade don’t do product launches by half measures but even by its high standards, the launch of JetSpeed was a particularly glamorous affair. The company whisked a small selection of European media speedily off by Embraer Legacy 600 Executive Jet to Turnberry Golf Resort to get the inside story on the new JetSpeed range of woods. We also...
Written by Joel Tadman on Tuesday 10 December 2013
Danish brand ECCO has announced the signing of Ernie Els, who will showcase the company logo on his headwear and compete in its hybrid golf shoes. In his legendary career, the 44-year-old South African has captured 70 professional titles around the world, most recently the 2013 BMW International Open. As part of this multi-year agreement, he will be featured in global...
Written by Joel Tadman on Tuesday 10 December 2013
PING Collection has unveiled a new selection of Lined sweaters forming part of the new Autumn/Winter 2013 range. The collection is headlined by the Moore garment (left and right), which is engineered from Cotton, Polyamide and Merino and supplemented by a flexible lining that will provide extra warmth, while allowing for maximum freedom of movement thanks to an injection of Elastane...
Written by Joel Tadman on Monday 9 December 2013
Winner of the 2013 Golf Europe award for best GPS, the Caddietech X1 is the ultra-compact GPS about to hit the UK golf market. Weighing in at 24g and measuring just 4.1cm2 the Caddietech X1 is one of the most compact golf GPS systems in the world that also hosts an abundance of features. Providing distances to front, centre and back of...
Written by Joel Tadman on Monday 9 December 2013
Lamkin grips has announced that US Open Champion Justin Rose will become a brand ambassador for 2014. The company has enjoyed a long relationship with Justin beginning more than 15 years ago when he and his father visited Lamkin’s U.K. offices for custom grip fitting. “In every possible way, Justin Rose personifies the core values of the Lamkin...
Monday 2 December 2013
Big Bertha is back. And she’s meaner than ever. This is Callaway’s newest driver – one of two Big Berthas launched today. The other is the Big Bertha Alpha, which an adjustable centre of gravity – read all about that here. The Big Bertha is being called a “Total Performance Driver”, which debuts Callaway’s Adjustable Perimeter Weighting – an innovative sliding...
Monday 2 December 2013
Callaway has resurrected a legend as two of its most advanced drivers ever – the Big Bertha and the Big Bertha Alpha go on sale today! Both feature new technologies, and the Alpha is the world’s first golf club with an adjustable centre of gravity. The Big Bertha has sliding “Adjustable Perimeter Weighting” in the rear of the crown. Read more about...
Monday 2 December 2013
Callaway’s Big Bertha Alpha is the first driver to enable independent adjustments of four significant performance characteristics, optimizing trajectory, control and distance for individual golfers. The four independent variables are loft, lie, CG (draw) bias, and – for the first time ever – centre of gravity height. The Big Bertha Alpha represents the most advanced engineering Callaway has ever commercialised in a...
Written by Joel Tadman on Monday 2 December 2013
TaylorMade Golf has today announced that it will launch an unprecedented 14° SLDR driver. Launched in August, the SLDR is engineered with a remarkable low and forward centre of gravity (CG) placement, making it the lowest spinning driver in company history. Because of this construction, TaylorMade is leading golfers – including PGA & European Tour players – to “loft up,” to...
Wednesday 27 November 2013
Callaway has given us a sneak preview of its new 2014 driver – an imminent announcement it’s calling “big, exciting and revolutionary”. This video teaser has been leaked in the USA – we won’t know more until Monday afternoon. A statement released this afternoon said: “You may recall we mentioned recently that there is still some BIG, EXCITING AND REVOLUTIONARY news to...
Tuesday 26 November 2013
Ping has introduced its Rapture driving iron, which the club maker says offers innovation and performance that are unmatched in the category. Significant tungsten weighting in the heel and toe creates a high MOI for a head its size, making the Rapture easier to hit than a long iron. At the same time, its wider sole gives the Rapture the...
Written by Joel Tadman on Tuesday 26 November 2013
Nike Golf has unveiled an innovative range of products for 2014. It says the new products are designed to unleash the athlete in every golfer in a way that only Nike can through Cavity Back technology in golf clubs and Speedlock RZN Core technology in golf balls. “For us, innovation and design is at the epicenter of everything we do,” said...
Written by Joel Tadman, Equipment Editor on Tuesday 19 November 2013
Adams Golf is once again celebrating after becoming the number one hybrids on the European Tour in the 2013 season. The brand, known for its game-changing innovation and easy-to-hit equipment, is best known for its hybrid technology and while Adams’ hybrids have been the most-played hybrids on the PGA Tour, Web.com, Champions and LPGA Tours for some time, this is the...
Written by Kit Alexander on Friday 15 November 2013
TaylorMade, the number one played driver brand on the PGA Tour, today announced the release of JetSpeed, a breakthrough line of metalwoods that includes the company’s first driver to feature Speed Pocket technology. In addition, JetSpeed fairway woods and Rescue clubs combine an enhanced Speed Pocket, an extremely low-forward centre of gravity (CG) location and extremely light overall weight to promote faster...
Written by Joel Tadman on Thursday 14 November 2013
The new Cobra BiO CELL family for 2014 includes two drivers, woods, hybrids and a cavity-back iron, all in the funky colours the brand is famous for. But there’s plenty of substance amid the style. Topping things off is an all-new BiO CELL driver, which features a 460cc head and 0.5 inch longer shaft than the more compact, lower-spinning BiO CELL+ ...
Written by Joel Tadman on Tuesday 12 November 2013
Callaway Golf has announced the launch of a full new line of distanced-focused woods and irons for 2014. The X2 Hot line includes drivers, fairway woods, hybrids and irons – each with a Standard and Pro version – and have been developed to be longer, faster and more forgiving for a broad range of golfers. Available 17 January, 2014. “With the X2 Hot...