Friday 19 January 2018
Odyssey has today announced an extenion of O-Works line-up with 12 new Black O-Works putters and the addition six new models to its Red O-Works range The new additions build on the success of O-Works and O-Works red putters and feature their Microhing Face Insert Technology, which is designed like little hooks to grab the ball at impact and lift it into...
Friday 19 January 2018
Jordan Spieth has unveiled the new Under Armour shoes in which he’ll go for the career grand slam in 2017 – and try to defend his Open title. The Spieth 2 is a “bold evolution of last year’s groundbreaking Spieth 1”, and it’s been rigorously tested by Spieth himself and built to help him accomplish one main goal – to score. To...
Thursday 18 January 2018
Callaway have revealed four new Rogue irons and three new Rogue Hybrids to follow the reveal of their Rogue Drivers and Fairway Woods Callaway have introduced four new iron sets aimed at various levels of golfer (Rogue, Rogue X, Rogue W and Rogue Pro), and three new Hybrids (Rogue, Rogue W and Rogue X). It’s only January, but 2018 is already shaping...
Tuesday 16 January 2018
Puma Golf has revealed its cutting-edge PWRADAPT traction system in its new line of footwear. The new collection presents three designs (IGNITE PWRADAPT, IGNITE PWRADAPT DISC and IGNITE PWRADAPT Leather) to provide golfers with state-of-the-art technology, comfort and stability in three stylish options. Each uses PUMA Golf’s proprietary PWRADAPT sole tech that introduces “traction pods” and responsive cushioning with IGNITE Foam, used the...
Tuesday 16 January 2018
Callaway have announced the launch of their latest Rogue Drivers and Fairway Woods, all featuring improved jailbreak technology for greater ball speeds. The new Callaway Rogue range includes three Drivers (Standard, Sub Zero and Draw), and two Fairway Woods (Standard and Sub Zero), which all feature an improved version of the Jailbreak technology that was in Epic and a new X...
Monday 15 January 2018
Ping have introduced a new G400 Max Driver along with Ping G700 irons, Glide 2.0 Stealth wedges and Ping Vault 2.0 putters. “We’re on a mission to help golfers play better, and we know that starts with clubs that deliver across-the-board performance gains,” said John K. Solheim, PING president. “The new G400 Max is engineered with the same technology as the original...
Monday 8 January 2018
Callaway have introduced a 2-in-1 sports band featuring GPS distances along with fitness components to encourage golfers to live a healthier lifestyle. The sleek and stylish Callaway GOLFIT Sports Band includes conventional golf GPS distances to the front, middle and back of the green and a digital scorecard; while combining it with popular fitness elements that tracks heart rate, number of...
Tuesday 2 January 2018
TaylorMade have introduced a brand new face technology in to their 2018 M3 and M4 Drivers; Twist Face. But what is Twist-Face technology? TaylorMade has had some pretty huge innovations when it comes to drivers. They pioneered adjustability in the very first r7, they gave us speed pockets in the RBZ, and they even made a driver white. But they’re saying...
Tuesday 2 January 2018
TaylorMade M3 and M4 Range: TaylorMade Golf have unveiled their all new M3 & M4 metalwoods and irons, featuring the company’s two breakthrough innovations: Twist Face and RIBCOR technology TaylorMade have today launched their new for 2018 TaylorMade M3 and M4 Drivers, Irons, Fairway Woods and Hybrids. The new TaylorMade M3 and M4 driver’s both feature Twist Face, a brand new face...
Tuesday 2 January 2018
What is the RIBCOR technology that features in the latest M3 and M4 Irons? The Science of RIBCOR When the club head of an iron strikes a ball, only a certain percentage of the energy is imparted back into the ball, as reflected by the measured COR of that head. Any flexing of the head that is not directly located at...
Monday 4 December 2017
Wilson Golf have today announced the launch of their new Wilson Staff C300 Range; A brand new driver, fairway wood, hybrid and two new irons Wilson Golf is introducing its first ever (Crossover) wood range and first ever forged option among its irons, with each club featuring FLX Face™ Power Hole Technology that Wilson claims to be its best ever in...
Wednesday 15 November 2017
Bettinardi Golf, the specialist milled putter manufacturer that has gained market share across Europe, is introducing five new putters for the 2018 season, including a brand new BB Series collection and a innovative iNOVAi 5.0 selection. The full 2018 range, consisting of 12 premium putters across its four striking series – including the popular Queen B and Studio Stock models –...
Wednesday 15 November 2017
Cobra Golf F8: All the details on Cobra’s F8 golf club range – including reviews on the brand’s first ever one-length hybrid and CNC Milled Driver Face. With the new Cobra King F8 Range, Cobra have today introduced the first ever fully connected smart-set of golf clubs, which builds on their shot tracking COBRA CONNECT concept from their F7 Driver and...
Tuesday 14 November 2017
Sergio Garcia was spotted playing a Callaway Epic driver during the practice rounds for the DP World Tour Championship on Tuesday, admitting they were the front runners for his next equipment choice following his split with TaylorMade. It was announced last month that Sergio Garcia and TaylorMade were ending their player-equipment partnership after 15 years – with the company releasing a...
Thursday 9 November 2017
ECCO Golf have unveiled the Ecco Biom Hybrid 3, a golf shoe which breaks traction and stability boundaries with a new TRI-FI-GRIP outsole and GORE-TEX construction. The model, which is the latest evolution of the brand’s multi-award-winning and best-selling ECCO BIOM® HYBRID franchise, features a new Tri-Fi-Grip outsole and has three segments engineered for ‘multi-purpose zonal performance’: one for stability, another...
Friday 3 November 2017
Mizuno have announced the launch of its new ST180 Series metal woods, designed for high-speed, low-spin performance. Following the release of Mizuno’s MP18 Iron range in August, the Japanese golf equipment manufacturer have now announced their latest offering in the metal woods department, which includes the brand new ST180 Driver and fairway woods. They won’t be available in Europe until February 2018,...
Wednesday 1 November 2017
Bubba Watson announced on Tuesday that his contract with the brightly-coloured golf ball manufacturer Volvik is ‘done’ – ending his multi-year deal less than 12 months after it was announced. Volvik had announced in January that it had signed Watson to “a multi-year deal to play and endorse the company’s line of extreme performance golf balls”, yet the deal has ended prematurely.
Tuesday 17 October 2017
Sun Mountain have introduced their biggest ever bag range with new designs and cutting-edge technology. With nine new stand bag and seven car bag options – the new designs from Sun Mountain showcase stylish designs with cutting-edge technology, and a bag for every occasion as part of their biggest ever launch of premium golf bags for the 2018 season. The No.1...
Written by Simon Daddow on Tuesday 17 October 2017
Callaway have revealed the Apex MB and Callaway X Forged – two tour-inspired forged irons created with input from Callaway’s Tour Staff Forged irons have come back in a big way in 2017, and the new Apex MB and X Forged iron sets from Callaway are the latest to come to market. Part of the influx is down to brands courting...
Wednesday 11 October 2017
Volvik have unveiled a festive themed set of VIVID golf balls – in plenty of time for Christmas! Volvik, the brand leader in multi-coloured performance golf balls, is introducing a special gift box of four brightly decorated balls to help stockists increase sales over the Christmas period. The Volvik Christmas edition box features eye-catching VIVID balls in Red, White, Green & Yellow...