Srixon launch 13th generation Soft Feel golf balls

Srixon launch the softest and longest iteration of their popular two-piece Soft feel, Soft Feel Lady, and Soft Feel Brite golf balls for 2023.

One of golf’s most popular two-piece balls is back and better than ever in 2023. It is amongst the best golf balls in the game, and Srixon are promising this will be the most complete package they have delivered.

This is the 13th generation of the Soft Feel and has been a fan favorite ever since it joined Srixon’s illustrious line-up because it is one of the best balls for beginners and high handicappers.

Srixon say this year’s model has their softest core yet and will provide golfers with a great feel at impact.

For the new generation of Soft Feel Srixon have used technologies they hope will take them above their competitors.

“We’ve tried to incorporate new ways of providing golfers a softer feel that’s unmatched in a low-compression option,” said Lionel Caron, Chief Sales and Marketing Officer at Srixon Sports Europe.

The updated FastLayer core springs back into shape more quickly after impact thus delivering more ball speed, and reducing long game sidespin for increased accuracy from the tee and approach shots.

Srixon’s signature 338 aerodynamic speed dimples feature in all of the models, with the low drag design allowing the ball to cut through the air and maintain its launch without losing ball speed for maximum distance.

As well as the standard Soft Feel, Srixon have two more options available in 2023 – Soft Feel Brite and Soft Feel Lady, which is one of the best golf balls for women on the market.

The Lady’s model is a soft ball that delivers a high launch and maximum distance. It’s a great all-rounder that provides distance and control in the long game as well as the response and spin needed on and around the green.

Soft Feel Brite, which made its debut back in 2021, features a matte cover for golfers who prefer better visibility on the course whilst still reaping all the benefits of the normal Soft Feel. This ball will be a massive help in the colder and darker months and features among our best winter golf balls.

The 2023 Soft Feel is available in white and yellow, while the Soft Feel Lady is available in white or pink, and Soft Feel Brite is available in red, orange, or green.

All three versions are available from February 10, priced at £28 per dozen.

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