Inside Ben Hogan’s new Precision Milled FORGED putter line
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Precision Milled FORGED putters: Ben Hogan introduces first putter line in nearly 15 years
Ben Hogan Golf Equipment Company, the brand founded by the legendary golfer in 1953, has introduced its first putter line in nearly fifteen years with the release of a Precision Milled FORGED putter line.
The four new models are CNC precision milled from and crafted from soft, 1020 carbon steel in a multi-step forging process that strengthens and purifies the molecular structure of the metal to give consistent distance control across the face and ‘trueness’ on every roll.
It also features proprietary DBM (Diamond Black Metal) finish to promote better alignment by eliminating glare and generating more contrast with the ball and putting surface.
“A 100% forged, CNC precision milled putter is not the least expensive nor the easiest way to make a putter by any means, but at Ben Hogan Golf we believe it is the best way,” said Scott White, CEO, Ben Hogan Golf Equipment Company.
“Serious golfers demand precision and performance on the greens, and the new Ben Hogan Precision Milled Forged putters deliver. They look great, but perform even better. ”
White adds, “What makes this new line even more special is our factory-direct business model, which provides golfers with an ultra-premium forged milled putter at a price far less than many mass-market investment cast putters.
“In fact, while many of today’s leading putter brands sell their top models at $400 or more through retail channels, we allow allows serious golfers to purchase one of our new Precision Milled FORGED putters for just $250 direct at BenHoganGolf.com. This is unheard of given the feel, consistency and pure performance attributes of our forged putters, which are synonymous with Ben Hogan’s uncompromising standards.”
Available in right-hand models only, the standard length for all Ben Hogan Precision Milled FORGED Putters is 35.0”, but all can be customized in lengths ranging from 33.5” to 36.5” (in half inch increments).
The standard lie on all Ben Hogan Precision Milled FORGED putters is 70 degrees, but lie angles can be adjusted up to +/- 2.0 degrees flat or upright. Additionally, Ben Hogan Golf has partnered with SuperStroke, the leading putter grip company in the world, to offer golfers a choice of three (3) popular grip styles: Flatso 1.0, MidSlim 2.0, Slim 3.0
The four models in the new line of Ben Hogan Golf Precision Milled FORGED Putters include:
Plumber’s Neck Blade
● 1 shaft offset, 2° loft and 355 gram head weight
● 43° toe hang to promote an active gate-swing putting stroke
Player’s Blade with a double bend shaft
● 1 full shaft offset, 2° loft and 355 gram head weight
● Face balanced for those who putt with a straight-back, straight-through stroke
Iconic Player’s Blade with a flowing neck
● 1 shaft offset, 2° loft and 355 gram head weight
● 50° of toe hang, ideal for an active open/close stroke
Player’s Mallet
● Single bend shaft and ½ shaft offset, 2° loft and 370 gram head weight
● Face balanced for those who putt with a straight-back, straight-through stroke
Ben Hogan Golf’s line-up of Precision Milled FORGED Putters, which sell for $250 each, are available for purchase exclusively at www.BenHoganGolf.com.