Lynx Golf launch first ever adjustable face driver

Lynx Golf’s new Prowler VT driver features the world’s first removable driver face

Lynx Golf have unveiled a first in golf with their new Prowler VT driver, bringing to fruition an idea that’s been in the works for the best part of a decade. 

Available: June, 2019
RRP: £429

It’s the first ever driver to feature a removable face design, which was developed by the British company as its headquarters near London. The purpose? To give their new driver more adjustability through Switch-Face Technology (SFT).

The ‘First Look’ launch of this revolutionary product comes with an array of detachable faces with different lofts available to choose from, allowing the golfer to simply remove one face and replace it with another of a different loft.

Each individual driver face also comes with its own attachment screws which are manufactured to remain embedded in the face plate when the face is removed and can’t fall out.

The concept was borne out of the desire to give golfers true loft change options for the first time in an adjustable driver, using a removable face rather than an adjustment mechanism in the hosel – present in drivers from other brands. 

Lynx say that while adjustable hosels drivers do give golfers multiple options to configure their clubheads, setting and maintaining the perfect true loft and face angle combination for their own individual swing is only achievable in the Prowler VT. Lynx say their new driver overcomes all these technical issues – both for golfers and for custom fitters – and delivers ‘the most accurately-flexible and high-performing golf driver available in the market today’.

Loft and face angles are among the most significant contributors to ball launch angles and spin rates and Lynx say the technology means the golfer is always playing with true loft. The loft angle stated on each entirely separate striking face is the loft angle that is always presented at address, critically while keeping the clubhead square to the ball.  

Driver face plates with 1-2 degree open and closed settings are also available for those golfers preferring a draw or fade bias in conjunction with a true loft setting where only the angle of the face plate is altered. At address, the clubhead itself remains square to the ball.

Unveiling the  Lynx® Prowler® VT Driver featuring Switch-Face Technology, Lynx® CEO and co-owner Steve Elford said: “We are extremely proud to be breaking new ground in driver adjustability and this club is a complete game-changer – Lynx’s SFT offers golfers true loft change options for the very first time in a driver.

“With adjustable hosel drivers, while golfers believe they can change the loft they are also altering lie angle and face angle and this either toes the driver head in (closes it) or opens it out to varying degrees.

“So, while adjustable hosel drivers, including other models in the Lynx® range, do give golfers multiple options to configure their clubheads, finding, setting and maintaining the perfect true loft and face angle combination is almost impossible.  

“The Lynx® Prowler® VT Driver with Switch-Face Technology overcomes all these technical issues for golfers and for custom fitters and delivers the most accurately-flexible and high-performing golf driver available in the market today.”

Following the initial first look at the PGA Merchandise Show, there will be at least 25 different true loft and face angle options available, meaning custom-fitters and golfers will be able to experiment with and assess precise, accurate combinations from 8 degrees loft and 2 degrees closed, to 12 degrees loft and 2 degrees open, and an array of combinations in between.

Added Lynx CFO and co-owner, Stephanie Zinser: “As well as always playing with true loft, there are tremendous additional benefits for the golfer from Lynx® Switch-Face Technology.

“The design moves weight out of the hosel and with the use of the fixing screws, weight is then re-located where it should be – in the driver head itself, around the perimeter of the club. This leads to increased MOI.

“Also, because each striking face plate is uniquely manufactured with Lynx’s Effective Energy Transfer (EET) system inside the face, ball strike force is accurately and equally dispersed throughout the face, leading to greater power and far more forgiveness than other clubs.”

In testing, Lynx say three-time European Tour winner and Walker Cup winner, Nick Dougherty, a Lynx® ambassador and Sky Sports presenter, increased his average ball speed by 10mph and achieve a 354-yard drive (329-yard carry).

Lynx Prowler VT Driver: Key Details 
Lynx® Prowler® VT Driver with Switch-Face Technology: will be sold initially with a FREE face from the range (subject to availability).
Lofts: Standard 8 degree – 12 degree, with 1-2 degree open/closed face angle options.
Shaft: Stock UST® Mamiya Recoil, custom fitting available.
Grip: Golf Pride MCC Plus4.
SRPs: $525, £429, €495.