Inside adidas’ winning shoes
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Every week we’re told this winner uses this driver and this winner uses this ball… but the shoes the world’s best wear often fall under the radar.
Adidas is rightly proud that its new-for-2017 shoes are worn by four members of the world’s top 10, including world No.1 Dustin Johnson and Masters champion Sergio Garcia.
For more than a year, DJ has been lacing up Adidas Golf’s TOUR360 BOOST shoe. The 360Wrap technology creates stability in the midfoot area while offering a contemporary take on a traditional saddle design. The classic toe-down design of the front of the shoe is counterbalanced with the sporty ‘S’ shaped heel design, and a traditional cleated outsole sits on Adidas’ innovative BOOST midsole.
The other shoe popular on Tour is the Powerband BOA Boost, which features Boost midsole cushioning to improve walking comfort and energy return, new competition last features a slightly rounded toe shape and wider forefoot for increased overall volume and supreme stability. Comfort is also boosted thanks to the bounce foam in the forefoot for longer lasting cushioning and the fitfoam PU sockliner provides great cushioning, support, and comfort.
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Both models also feature a BOA lacing system, which secures the shoe tightly at the turn of a dial; Sergio Garcia and Jon Rahm are big fans. “We see that once Tour pros try it, the conversion rate from laces is high,” says Masun Denison, adidas Golf’s global director.
“When I saw how much it helped the fit of our adipower Boost BOA shoe a couple of years ago, and how it sold through in the US in two weeks, it proved to me that BOA had a place in golf.”
Powerband BOA BOOST
2017 wins on tour: Sergio Garcia (Dubai Desert Classic and The Masters), Jon Rahm (Farmers Insurance)
New generation of adidas branding and shoe construction powered by scientific and biomechanical research and testing
Boost midsole cushioning for walking comfort and energy return
Features new L6 BOA closure system conveniently located on top centre tongue for more customisable micro adjustability
Six-spike TPU outsole construction with strategically placed secondary lugs for tour-proven grip and stability
Climaproof stretch microfibre leather offers durability and lightweight comfort with easy care
New competition last features a slightly rounded toe shape and wider forefoot for increased overall volume, improved comfort, and exceptional stability
Bounce foam in forefoot for long-lasting cushioning and soft comfort
POWERCAGE saddle connected by soft wire through 360LOOP guide to BOA closure system for preventing power leaks and strengthening lateral stability on upper
Fitfoam PU sockliner provides great cushioning, support, and comfort
New low profile Thintech EXP cleat offers improved stability, traction, durability, and green friendliness
Tour360 BOOST
2017 wins on tour: Dustin Johnson (Genesis Open, WGC Matchplay, WGC Mexico), Brian Harman (Wells Fargo), Si Woo Kim (Players Championship), Andres Romero (BMW International Open)
Features adidas’ most advanced BOA Closure System with incremental pull and push structure conveniently located on top centre tongue for more customisable micro adjustability
Energised cushioning and comfort from full-length boost midsole foam
Premium leather upper with Climaproof technology for a rich look, soft, comfortable feel and long lasting protection and durability
BOA-integrated 360LOOP connected to the 360WRAP for a customised fit and unmatched stability
Advanced dual-density 10-cleat Puremotion TPU outsole with strategically-placed CenTraXion and new Thintech EXP cleats provides improved stability and grip where they’re needed most
New TORSION TUNNEL provides independent flexibility and control between the heel and forefoot while providing enhanced arch support and improved green friendliness
New heel shape follows the natural contour of the foot for improved fit
ETC lining material reduces friction, moisture and heat delivering the optimal shoe climate for maximum comfort
Fitfoam GEO collar and tongue foam for enhanced cushioning and comfort
Fitfoam PU sockliner provides great cushioning, support and comfort
New low profile Thintech EXP cleat offers improved stability, traction, durability, and green friendliness
