Demand prompts ETIQUS watch expansion

Demand prompts ETIQUS watch expansion

ETIQUS, the British brand of patented, quality timepieces exclusively for golfers, has completed an expansion to its timepiece collections. 

The move comes in response to the continued demand from individuals who are proud to be recognised as ‘golfers’ by a watch they wear.

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Combining high quality components with exceptional online value, ETIQUS has quickly garnered the reputation as the hidden gem of watch brands in golf, and has extended its offering to 72 models across five collections for both men and women.

In only its second year of sales, ETIQUS watches are already on the wrists of over 1,000 golfers across the UK, and increasingly in Europe and the US, including over 100 PGA professionals, with overwhelming positive customer feedback being received on both look, quality, and value.

Offered in a range of different sizes, strap options and colours, and featuring Swiss made movements, sapphire crystal glass, and solid stainless steel cases and bracelets throughout the range, ETIQUS timepieces are perfect for everyday casual, smart business, or elegant dress wear.

With golf related design details across the range, the ETIQUS Sport models also feature the distinctive ‘Butler golf bezel’ originally inspired by Pace of Play guidelines published by the R&A as their unique, identifying feature.

It is thought that an ETIQUS timepiece is now the only watch in the world with granted patents as a ‘golf timepiece’.

Commenting on the growth of ETIQUS, Founder Gary Butler said, “It’s been pleasing to see the brand continue to grow since we first came to market back in late 2014.

We’re excited to now have a broader watch choice for every golfer by offering over 70 models across the range.”

“Our watches are quickly becoming appreciated as a go-to gift for golfers, whether it’s a birthday, anniversary, or Christmas present.

They’re also being purchased as special prizes, or to commemorate a year of captaincy at a golf club.” continued Butler.

With nearly £15,000 having already been raised, ETIQUS also continues to donate £5 from each purchase to raise money for The Golf Foundation in order to support the next generation of golfers.

Priced from £179 to £299, all 72 models in the ETIQUS range can be purchased online.