Why you need Golf Pride’s new putter grip
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With all the hype surrounding ‘fat’ putter grips – largely because one is used by a certain Jordan Spieth – it’s easy to forget that the world’s biggest grip brand also dominates the putter grip counts on tour. By miles…
Golf Pride even makes Tiger’s putter grips, blacking out the ‘Ping’ on the side so it doesn’t detract his eyes. There’s still a box full of them in the factory, waiting to be sent out whenever he needs a new one.
Now, though, Golf Pride has a brand new putter grip model – and it isn’t one that’s likely to go unnoticed.
For a start, it’s available in red and bright blue. And secondly, it feels fantastic and is likely to be used by numerous players after being unveiled on the PGA Tour this week.
It’s called the Tour SNSR, and comes in two styles – contoured and straight, with two oversized options as well.
Golf Pride says: “The new Tour SNSR Series features a soft-tuned rubber formulation that gives these grips an great feel, and encourages a lighter grip pressure that golfers seek in creating a smooth stroke.”
After trying them at the recent PGA Show in Orlando, we can confirm they feel superb, with a soft touch that feels great in your hands and sends plenty of feedback from the clubface.
Golf Pride adds: “The new SNSR compound enhances Tour-level feedback into the hands to improve player distance control. Players can dial in the feel that fits them best with two Tour-proven shapes, the Tour SNSR Contour and the Tour SNSR Straight.”
The former is an evolution of the classic tapered pistol profile that is the shape preference of over 75% of Tour players. The pistol allows golfers to “lock in” their upper hand for consistent hand placement that translates to more confidence in every stroke.
The Straight version features soft, rounded edges that are strategically beveled for palm and finger pad comfort. Each shape is available in two oversize options, 104cc and 140cc.
All four models feature a wide paddle front, sculpted to promote lighter grip pressure and consistent hand placement. Additionally, they are each finished with a traction-textured design that provides heightened feel and moisture control.
“Our new Tour SNSR Series is arguably our most distinctive and innovative new putter grip line ever produced,” said Brandon Sowell, global director of sales and marketing.
“We worked extensively with Tour players and amateurs for input during development and they clearly highlighted a need for enhanced feel and feedback with larger putter grips. Our R&D team took the challenge and produced a new soft rubber formulation that re-defines excellence for feedback and Tour performance.”
They’ll be on sale here in April. www.golfpride.com
