Equipment news - Golf News

TravisMathew signs tour phenom Akshay Bhatia

TravisMathew signs PGA Tour phenom Akshay Bhatia

Written by Lewis Daff on Thursday 2 January 2025

Even before they were acquired by Callaway, TravisMathew had been making big strides in the golf clothing space. With their new signing, Akshay Bhatia, TravisMathew are proving they stand in the elite-level of golf apparel. TravisMathew’s new addition to its brand ambassador line-up perfectly fits the company’s image. With a design inspired by SoCal’s relaxed yet active lifestyle, TravisMathew leads the...

NO WEAKNESS! 2025 Callaway Elyte drivers create huge speed without sacrificing immense forgiveness

Written by Rob Jerram on Thursday 2 January 2025

For years we’ve been settling for drivers that sacrifice forgiveness for speed or speed for forgiveness. Well, not anymore. Thanks to a multi-million-dollar investment in 3D printing and their most advanced Ai face ever, Callaway say their 2025 Elyte drivers have bridged the gap and have “no weakness”. Here’s everything you need to know. When Callaway’s R&D wizards sat down to...

Why Callaway Elyte fairway woods could spell the end to your years of golf struggles

Written by Rob Jerram on Thursday 2 January 2025

Callaway’s Elyte fairway woods aim to solve two of the biggest struggles golfers face. Here’s everything you need to know about the five (yes, FIVE) tech-packed models for 2025. Callaway’s Paradym and Paradym Ai Smoke models have been among the best fairway woods over the past couple of years with the brand taking No.1 spot for market share across the global...

Callaway Elyte irons: The best-looking golf clubs this category has seen… with performance to match

Written by Rob Jerram on Thursday 2 January 2025

Callaway Elyte irons are game-improvement models… not that you’d know from the photo above or the premium feel when you hit them. Here’s everything you need to know about the best-looking models I’ve ever seen in this category. I think we can all agree that game-improvement irons traditionally mean loads of performance to help higher-handicap golfers in a head that screams...

How a new hosel and weight system help Callaway’s Elyte hybrids solve top-of-the-bag issues for all

Written by Rob Jerram on Thursday 2 January 2025

A new OptiFit hosel and interchangeable weight system sees Callaway Elyte hybrids become the most adjustable and versatile in their history. Here’s everything you need to know about the three 2025 models, designed to make top-of-the-bag gapping easier than ever for golfers. When launch season kicks in, it’s easy to forget the hybrids as our eyes are drawn to the tech-laden...

Platform Golf exists to transform indoor golf as we know it.

Brooks Koepka’s former agent believes this PLATFORM can close golf’s simulation loop

Written by Ross Tugwood on Thursday 19 December 2024

Platform Golf is reimagining golf’s digital learning landscape. Here’s how the pioneering tech company is taking indoor golf closer to the course than ever before. We’re rapidly approaching 2025. Golf’s digital revolution is in full swing. The vision of recreating authentic off-course golfing experiences is being brought closer to life with every passing year. Non-traditional formats of the game are booming, drawing new...

Changing the way you buy golf balls could save you money and deliver better performance.

Changing the way you buy golf balls can save you money and deliver better performance

Written by Rob McGarr on Tuesday 17 December 2024

There are three big reasons you should change the way you buy golf balls. I back myself to have a pretty good guess at someone’s handicap by how they answer the question: “What golf ball do you use?” If their answer is “anything I find in the trees” or “whatever’s on special offer when I’ve run out”, I’ll bet there’s a good...

Aretera Golf launch EC1 shaft line for 2025

Legendary shaftmaker launches innovative shaft series under new company Aretera Golf

Written by Lewis Daff on Friday 13 December 2024

One of the most interesting new brands in golf releases their ready-for-2025 shaft series Ever since Alex Dee decided to leave Fujikura Golf and head up his own company at the beginning of 2024, the golfing world has been excited to see what Aretera Golf, his new brand, would produce. Now, as we look towards the latest releases from the biggest...

Cobra unveil DS-ADAPT range, their most fittable clubs to date

Everything you need to know about the new Cobra DS-ADAPT range and FUTUREFIT33 technology

Written by Sarah Pyett on Thursday 12 December 2024

Cobra’s new DS-ADAPT drivers are focused on making clubs more fittable, more playable, and giving golfers all the speed they possibly can. Cobra are known to produce some of the best drivers on the market, and their 2025 products certainly live up to that expectation with their innovative technology. Before heading to Sotogrande for the press launch of the Cobra DS-ADAPT...

TaylorMade Spider Tour Black Series launches December 12th 2024

TaylorMade Golf launches Black Series for their most popular putter

Written by Lewis Daff on Thursday 12 December 2024

The Spider Tour range is being updated for 2025 with a new darker finish and tour-requested neck options. Available now for you For a while now, there’s been little doubt of the success of the TaylorMade Spider Tour range, but it feels like 2024 took it from being a high-flying series to a story approaching Space Shuttle status. With the putter...

Everything you need to know about the new Cobra DS-ADAPT and DS-ADAPT MAX Irons

Written by Sarah Pyett on Thursday 12 December 2024

Cobra’s new DS-ADAPT irons aim to deliver maximum speed while enhancing playability and providing a perfect fit for every golfer. Cobra, who have long since produced some of the best irons on the market, have announced DS-ADAPT, their 2025 range of incredibly innovative golf clubs, designed to be the most fittable ever produced. In addition to the brand new drivers, fairway...

Platform Golf users can experience playing real putts on a tilting green.

Platform Golf edges indoor golf closer to the course after multi-million dollar rebrand

Written by Ross Tugwood on Thursday 12 December 2024

The investment sees Platform Golf take a significant step toward its mission of transforming the game by revolutionizing off-course play and instruction. The evolution of the pioneering golf technology company aims to address the experience gap in the booming indoor golf simulation market by allowing players to make real putts on a tilting green and enabling approach shots from uneven lies.

What is the best value mid-handicap iron for maximum distance in 2024?

We tested every 2024 golf iron and this was the SURPRISE pound-for-pound distance king

Written by Ross Tugwood on Wednesday 11 December 2024

If you want maximum distance without breaking the bank, you can’t overlook these golf irons which went toe-to-toe with the industry’s big boys. Purchasing a shiny new set of golf irons will likely be one of the biggest financial outlays you make when it comes to upgrading your golf equipment. The latest tech-infused metal from powerhouse brands will set you back...

TaylorMade Qi35 Driver Heads spotted on USGA

Spotted! Could a new TaylorMade Qi35 driver be coming soon?

Written by James Hogg on Monday 9 December 2024

Is this TaylorMade’s new driver for 2025? Three Qi35 models have dropped onto the USGA Conforming list… here’s everything I know so far. TaylorMade absolutely smashed it in 2024 with their driver line-up. The TaylorMade Qi10 Max was one of the best draw-bias drivers and undoubtedly one of the most forgiving drivers. The Qi10 LS was one of the best low-spinning...

We found the shortest-hitting driver of 2024 – but there's more to it than meets the eye.

Why are this brand’s golf drivers shorter than all the rest?

Written by Rob McGarr on Friday 6 December 2024

Our driver test pitted every 2024 model head-to-head and found that one brand was left behind when it came to distance – but there’s more to it than meets the eye. If you were looking to find the best golf irons, anyone who knows their onions would tell you that you can’t do much better than Mizuno. And yet, if you...

There’s a 90% chance your driver shaft is too long for you and making golf harder than it should be

Written by Rob McGarr on Thursday 5 December 2024

Custom fitting experts reveal that most golfers are using driver shafts that are too long – and share advice on what to do about it. How long is your driver shaft? For most golfers, the answer is “no idea”, “a bit longer than my 3-wood”, or “half an inch too long to fit in the car boot without a hell of a...

Our industry-leading test found the most – and least – consistent golf balls in 2024.

This is the most consistent golf ball of 2024 (and it’s not Titleist, TaylorMade, or Callaway)

Written by Rob McGarr on Thursday 5 December 2024

Our industry-leading test found the most consistent golf balls in 2024. I’ve been playing golf for 25 years and met countless golfers in that time. And I don’t think I’ve ever met one who hasn’t uttered some version of the phrase: “I just want to be a bit more consistent.” But have you ever considered that your golf ball might be...

Sun Day Red launch first $250 Tiger Woods golf shoes and they actually look great

Written by Will Shreeve-Peacock on Wednesday 4 December 2024

Tiger Woods and Sun Day Red Aim to Redefine Golf Footwear with the Pioneer Cypress When Tiger Woods ended his 27-year partnership with Nike at the start of 2024, it marked the end of an era. Few partnerships have left such an indelible mark on sports, standing shoulder to shoulder with the likes of Michael Jordan and Cristiano Ronaldo in the...

What is the most forgiving driver in golf in 2024?

I tested every 2024 golf driver and this was the most forgiving of them all

Written by Rob McGarr on Tuesday 3 December 2024

Which driver is the most forgiving on off-center strikes? Distance is the first thing most people think about when choosing the best golf drivers. And there’s nothing wrong with that. After all, there’s a direct correlation between driving distance and handicap, so gaining some yardage with one of the longest drivers in golf will almost certainly improve your scores. But there’s something...

First look at the new Ping G440 driver lineup.

FIRST LOOK: New Ping G440 driver family hits USGA Conforming List

Written by Ross Tugwood on Monday 2 December 2024

Our first glimpse of the new Ping G440 drivers set to tee off in 2025. There are three Ping G440 driver heads listed on the USGA Conforming List, replicating what we saw 12 months ago with the G430 MAX, LST, and SFT models. We also expect to see a continuation of the hugely successful G430 MAX 10K, Ping’s most forgiving driver to...