Written by James Hogg on Monday 6 January 2025
Everything you need to know about the ninth-generation Srixon Z-Star golf ball series featuring new core and cover technology Srixon have announced the launch of the ninth generation of their Z-Star golf ball series. Unlike previous generations, the cover of the 2025 golf balls is made from corn. I bet none of you guessed that! As one of the most...
Written by Lewis Daff on Thursday 2 January 2025
Even before they were acquired by Callaway, TravisMathew had been making big strides in the golf clothing space. With their new signing, Akshay Bhatia, TravisMathew are proving they stand in the elite-level of golf apparel. TravisMathew’s new addition to its brand ambassador line-up perfectly fits the company’s image. With a design inspired by SoCal’s relaxed yet active lifestyle, TravisMathew leads the...
Written by Rob Jerram on Thursday 2 January 2025
For years we’ve been settling for drivers that sacrifice forgiveness for speed or speed for forgiveness. Well, not anymore. Thanks to a multi-million-dollar investment in 3D printing and their most advanced Ai face ever, Callaway say their 2025 Elyte drivers have bridged the gap and have “no weakness”. Here’s everything you need to know. When Callaway’s R&D wizards sat down to...
Written by Rob Jerram on Thursday 2 January 2025
Callaway’s Elyte fairway woods aim to solve two of the biggest struggles golfers face. Here’s everything you need to know about the five (yes, FIVE) tech-packed models for 2025. Callaway’s Paradym and Paradym Ai Smoke models have been among the best fairway woods over the past couple of years with the brand taking No.1 spot for market share across the global...
Written by Rob Jerram on Thursday 2 January 2025
Callaway Elyte irons are game-improvement models… not that you’d know from the photo above or the premium feel when you hit them. Here’s everything you need to know about the best-looking models I’ve ever seen in this category. I think we can all agree that game-improvement irons traditionally mean loads of performance to help higher-handicap golfers in a head that screams...
Written by Rob Jerram on Thursday 2 January 2025
A new OptiFit hosel and interchangeable weight system sees Callaway Elyte hybrids become the most adjustable and versatile in their history. Here’s everything you need to know about the three 2025 models, designed to make top-of-the-bag gapping easier than ever for golfers. When launch season kicks in, it’s easy to forget the hybrids as our eyes are drawn to the tech-laden...
Written by Ross Tugwood on Thursday 19 December 2024
Platform Golf is reimagining golf’s digital learning landscape. Here’s how the pioneering tech company is taking indoor golf closer to the course than ever before. We’re rapidly approaching 2025. Golf’s digital revolution is in full swing. The vision of recreating authentic off-course golfing experiences is being brought closer to life with every passing year. Non-traditional formats of the game are booming, drawing new...
Written by Rob McGarr on Tuesday 17 December 2024
There are three big reasons you should change the way you buy golf balls. I back myself to have a pretty good guess at someone’s handicap by how they answer the question: “What golf ball do you use?” If their answer is “anything I find in the trees” or “whatever’s on special offer when I’ve run out”, I’ll bet there’s a good...
Written by Lewis Daff on Friday 13 December 2024
One of the most interesting new brands in golf releases their ready-for-2025 shaft series Ever since Alex Dee decided to leave Fujikura Golf and head up his own company at the beginning of 2024, the golfing world has been excited to see what Aretera Golf, his new brand, would produce. Now, as we look towards the latest releases from the biggest...
Written by Sarah Pyett on Thursday 12 December 2024
Cobra’s new DS-ADAPT drivers are focused on making clubs more fittable, more playable, and giving golfers all the speed they possibly can. Cobra are known to produce some of the best drivers on the market, and their 2025 products certainly live up to that expectation with their innovative technology. Before heading to Sotogrande for the press launch of the Cobra DS-ADAPT...
Written by Lewis Daff on Thursday 12 December 2024
The Spider Tour range is being updated for 2025 with a new darker finish and tour-requested neck options. Available now for you For a while now, there’s been little doubt of the success of the TaylorMade Spider Tour range, but it feels like 2024 took it from being a high-flying series to a story approaching Space Shuttle status. With the putter...
Written by Sarah Pyett on Thursday 12 December 2024
Cobra’s new DS-ADAPT irons aim to deliver maximum speed while enhancing playability and providing a perfect fit for every golfer. Cobra, who have long since produced some of the best irons on the market, have announced DS-ADAPT, their 2025 range of incredibly innovative golf clubs, designed to be the most fittable ever produced. In addition to the brand new drivers, fairway...
Written by Ross Tugwood on Thursday 12 December 2024
The investment sees Platform Golf take a significant step toward its mission of transforming the game by revolutionizing off-course play and instruction. The evolution of the pioneering golf technology company aims to address the experience gap in the booming indoor golf simulation market by allowing players to make real putts on a tilting green and enabling approach shots from uneven lies.
Written by Ross Tugwood on Wednesday 11 December 2024
If you want maximum distance without breaking the bank, you can’t overlook these golf irons which went toe-to-toe with the industry’s big boys. Purchasing a shiny new set of golf irons will likely be one of the biggest financial outlays you make when it comes to upgrading your golf equipment. The latest tech-infused metal from powerhouse brands will set you back...
Written by James Hogg on Monday 9 December 2024
Is this TaylorMade’s new driver for 2025? Three Qi35 models have dropped onto the USGA Conforming list… here’s everything I know so far. TaylorMade absolutely smashed it in 2024 with their driver line-up. The TaylorMade Qi10 Max was one of the best draw-bias drivers and undoubtedly one of the most forgiving drivers. The Qi10 LS was one of the best low-spinning...
Written by Rob McGarr on Friday 6 December 2024
Our driver test pitted every 2024 model head-to-head and found that one brand was left behind when it came to distance – but there’s more to it than meets the eye. If you were looking to find the best golf irons, anyone who knows their onions would tell you that you can’t do much better than Mizuno. And yet, if you...
Written by Rob McGarr on Thursday 5 December 2024
Custom fitting experts reveal that most golfers are using driver shafts that are too long – and share advice on what to do about it. How long is your driver shaft? For most golfers, the answer is “no idea”, “a bit longer than my 3-wood”, or “half an inch too long to fit in the car boot without a hell of a...
Written by Rob McGarr on Thursday 5 December 2024
Our industry-leading test found the most consistent golf balls in 2024. I’ve been playing golf for 25 years and met countless golfers in that time. And I don’t think I’ve ever met one who hasn’t uttered some version of the phrase: “I just want to be a bit more consistent.” But have you ever considered that your golf ball might be...
Written by Will Shreeve-Peacock on Wednesday 4 December 2024
Tiger Woods and Sun Day Red Aim to Redefine Golf Footwear with the Pioneer Cypress When Tiger Woods ended his 27-year partnership with Nike at the start of 2024, it marked the end of an era. Few partnerships have left such an indelible mark on sports, standing shoulder to shoulder with the likes of Michael Jordan and Cristiano Ronaldo in the...
Written by Rob McGarr on Tuesday 3 December 2024
Which driver is the most forgiving on off-center strikes? Distance is the first thing most people think about when choosing the best golf drivers. And there’s nothing wrong with that. After all, there’s a direct correlation between driving distance and handicap, so gaining some yardage with one of the longest drivers in golf will almost certainly improve your scores. But there’s something...