X-rated models uncovered: Why Titleist’s Pro V1x is no longer the hottest ball in the business

What we learned from pitching the Titleist Pro V1x against its rivals on a robot, and what it means for your game.

Ok, so it might not be as raunchy as it sounded in your head, but the results from our 2024 Golf Ball Robot Test still make for a stimulating read in our opinion, offering several objective findings that continue to help shape our buying advice when it comes to choosing the best golf ball for your game.

Once again, this year’s findings reaffirmed why we believe club golfers seeking a premium tour-level ball should head straight to the firmer ‘X’ style models instead of their softer counterparts.

As TG Equipment Editor Simon Daddow says: “Time and again our robot tests highlight the difference between regular tour and firmer X style golf balls, and every time I’m left scratching my head as to why golfers choose anything other than an X style ball.

“If you play a softer tour-level ball I’d urge you to try a firmer model and ask yourself if you can sense the difference. If you can and feel there’s a benefit to going softer then fair play to you. If not our data spells out firmer X style balls are highly likely to give your game an extra degree of score-ability.”

The Loughborough University robot used in our 2024 golf ball testing.

Our head-to-head comparison of Titleist’s flagship balls was a case in point here, demonstrating the potential performance advantages to your game. Our data showed that the V1x produced higher spin rates on approach shots into greens with both 7-iron and pitching wedges by 4-5% without sacrificing distance or notable differences in peak height and descent angle. And with the majority of club golfers requiring more stopping power, the V1x should be an easy sell, provided you’re happy to pay $4.50/£4.00 a ball!

The market-leading Pro V1 franchise, used by upwards of 70% of professional fields every week, are not the only models pitching themselves at this premium price point, however. Also retailing in the same ballpark are the Callaway Chrome Tour X, TaylorMade TP5x, and Wilson Staff Model X, doing their utmost to chip away at Titleist’s market share and prove they have the game to match.

But do they? To answer this question, we took a closer look at how each model performed on the robot…

How do the specs compare?

 Titleist Pro V1xCallaway Chrome Tour XTaylorMade TP5xWilson Staff Model X
Construction4-piece4-piece5-piece4-piece
CoverUrethaneUrethaneUrethaneUrethane
Dimples348332322362
Compression97-1009898104
ColorsWhite, YellowWhite, Yellow, TruTrack, Triple Track/360White, Yellow, Pix, Stripe, MySymbolWhite, Yellow
RRP$54.99 / £50.00 per dozen$54.99 / £55.00 per dozen$44.99 / £44.99 per dozen$49.99 / £52.00 per dozen
Tour ProsLudvig Aberg, Wyndham ClarkXander Schauffele, Jon RahmRory McIlroy, Nelly KordaVery few…

Jump To: The Data

Player Profiles: What the manufacturers say:

All four models in our lineup are tour-caliber urethane-covered balls designed as firmer, faster, and higher-flying options to their lower compression siblings – Pro V1, Chrome Tour, TP5, and Staff Model. Traditionally, X-style balls would have been considered lower spinning, although our testing has shown this not always to be the case.

We should therefore expect a lot of similarities from each of these balls given their target market, but surely each has its own X-factor? Here’s what the brands themselves had to say about their model X…

PhD Researcher James Morris setting up up the robot to swing driver

Titleist Pro V1x

The No.1 ball on tour is billed at players who prioritize total performance. The Pro V1x is engineered to fly higher and spin more with irons and in the short game, while still offering low spin on longer shots to maximize distance. Titleist recommend the V1x for players who naturally hit the ball with a low trajectory and would benefit from a higher flight and more stopping power.

Callaway Chrome Tour X

Outstanding distance, workability, and spin are what Callaway’s direct alternative to the Pro V1x promises. Callaway says their offering will outperform Titleist on ball speed and distance. The X is also the highest-spinning Chrome Tour model from driver all the way down to wedge. With over 100 million proof points, Callaway also emphasizes their trust in the ball’s consistency of performance.

TaylorMade TP5x

Rory McIlroy’s choice of ball is TaylorMade’s fastest, longest, and highest-launching five-layer tour ball. TaylorMade says this ball is now half a club longer, delivering low spin with driver while maintaining exceptional greenside control. It will best fit golfers seeking less driver spin and wanting to hit shots a fraction higher through the bag.

Wilson Staff Model X

With a compression of 104, the Staff Model X is one of the highest compression balls on the market, offering a firmer faster feel than the 95 compression standard Staff Model ball. Wilson says players should expect a higher launch and ball flight than the standard Staff Model ball you’ll also get maximum shot shape potential from this offering.

All of the 120 dozen golf balls used within this robot test

The Data: Pro V1x vs Chrome Tour X vs TP5x vs Staff Model X

Ball speed

When averaged over the three driver speeds (85, 100, and 115 mph), the Staff Model X came out as the fastest ball by 0.4 mph over the TP5x and Chrome Tour X, with the Pro V1x another 0.5 mph slower. The Wilson also edged out its rivals for ball speed with 7-iron and wedge, meaning we can confidently say that it was our fastest ball on test, and produced the fastest ball speed at 100 and 115 mph across the wider 22 model test.

For golfers with average swing speeds, the Chrome Tour X and TP5x remain competitive, with the Callaway better matched to driver swing speeds of 100 mph and below. Despite being the faster of Titleist’s flagship balls, the Pro V1x produced the slowest ball speeds across our three-club test.

Premium X-style golf balls tested: Ball speed

Backspin

A consistent trend from the backspin data was the TP5x spinning less than its competitors across each club, most notably with 7-iron, spinning 725 rpm less than the Chrome Tour X. Conversely the Callaway consistently offered the most spin with the Staff Model X competitive for backspin across all three shots.

The Pro V1x delivered results in agreement with Titleist’s claims that the ball spins more with short irons, while still offering low spin on longer shots to maximize distance. It was the only other ball to exceed 8,000 rpm of spin with a wedge. The Callaway and Titleist products produced the first and second-highest spin rates with pitching wedge across our whole test, demonstrating their stopping power proficiency.

Premium X-style golf balls tested: Backspin

Carry distance

With several variables contributing to carry distance such as launch angle, ball speed, and backspin, it’s not surprising that all four-premium tour-level balls were closely grouped across each club with 4.0 yds separating the longest and shortest balls with driver, 3.7 yds with 7-iron, and just 1.1 yds with pitching wedge.

Despite the highest spin rate with driver, the Chrome Tour X was the longest ball off the tee with the Staff Model X and low-spinning TP5x both within 0.6 yds. The Pro V1x gave up 4.0 yds on the Callaway when averaged across the three driver speeds and 3.2 yds on the TaylorMade with a 7-iron. The TP5x was the longest model with iron and pitching wedge, reflecting its nature as a firm, fast, and low-spinning ball.

Premium X-style golf balls tested: Carry distance

Shot area

As mentioned in our golf ball construction comparison, the dispersion data was the metric that posed the most questions in terms of repeatability for both us and Loughborough University. Our results didn’t report any consistent trends when looking at the average shot area of each ball across the three clubs with no overwhelming support for any model being the most accurate.

The Pro V1x reported the largest shot area when averaged across the three driver speeds, although this data was skewed by the 115 mph swing speed that observed significantly higher carry drop-offs and off-center dispersion compared to slower testing speeds. The Staff Model X was the most accurate ball when averaged over 7-iron and pitching wedge, and while the Chrome Tour X reported the smallest shot area of the test (2.0 yds2 with wedge), it also reported the largest with 7-iron.

Premium X-style golf balls tested: Shot area

Other metrics

The Chrome Tour X was the only ball to average above 50 yards in height with driver, helping contribute to its performance as the longest ball in this test. The Pro V1x recorded the shallowest launch and decent angles off the tee, providing the most penetrating ball flight.

With 7-iron, the TP5x achieved the highest flight, although the Staff Model X fell at the steepest descent angle, adding to its stopping power potential. All four models achieved comparable peak heights with a wedge, with the TP5x launching and falling at a steeper gradient, helping counteract its low-spin nature and boosting its ability to hold greens.

 Titleist Pro V1xCallaway Chrome Tour XTaylorMade TP5xWilson Staff Model X
Driver Launch Angle (°)12.212.512.612.4
Driver Height (yds)48.850.149.249.8
Driver Descent Angle (°)30.532.631.231.6
7-Iron Launch Angle (°)20.420.120.720.3
7-Iron Height (yds)31.031.031.631.3
7-Iron Descent Angle (°)44.744.944.845.2
Wedge Launch Angle (°)27.928.128.928.5
Wedge Height (yds)20.420.520.620.6
Wedge Descent Angle (°)47.247.548.247.9

Which ball was the most consistent?

We ranked all 22 models in our 2024 testing for consistency of performance for ball speed, backspin, and carry distance. Of the four X-style balls in this analysis, the Wilson Staff Model X ranked the highest (4th overall), with the second most consistent set of ball speed results across the whole 22-model cohort.

The Titleist Pro V1x (8th overall) was the second highest ranked for consistency in this comparison, followed by the Callaway Chrome Tour X (13th overall) and TaylorMade TP5x (18th overall).

Final Verdict

Titleist Pro V1x

As we saw in our Pro V1 vs Pro V1x head-to-head, Titleist’s X model is without doubt in our minds a more favorable choice for those adamant on playing the No.1 ball on tour.

However, against the strong competition in this premium tour-level ball comparison, the Pro V1x left a lot to be desired going solely off the numbers. It was the slowest ball off the face, delivered the shortest carry off the tee, and didn’t match the accuracy of some of its rivals. The area it did compete hard was spin rate with a pitching wedge, one of only two balls in this category to exceed 8,000 rpm.

A Titleist Pro V1x golf ball cut in half to show the layers inside

Callaway Chrome Tour X

Not only did the Callaway Chrome Tour X outgun the competition with driver for carry distance, but it produced the highest backspin levels across the board which should be music to the ears of those looking for distance off-the-tee combined with serious stopping power from the fairways.

Jon Rahm’s chosen ball also produced the third smallest shot area across our 22-model test with the 2.0 yds2 achieved with a wedge being the smallest across our entire 2024 testing. In all, the Chrome Tour X can only be considered an exceptional tour-level golf ball, but be warned, it comes with a tour-level price tag to match.

A Callaway Chrome Tour X golf ball cut in half to show the layers inside

TaylorMade TP5x

If cutting driver spin is your goal then TaylorMade’s TP5x should be firmly on your radar. If you have sufficient swing speed then this five-piece model will reward you with more distance in the long irons than its rivals, although is not the longest off-the-tee.

Its low-spin performance may be a concern if you struggle to hold balls on the green so you really need to put a premium on ball speed and distance through the middle of your bag to vindicate opting for the TP5x over the competition. Worth noting that TaylorMade has dropped the RRP on the TP5 family by $5/£5 per box, giving the ball a healthy boost in value for money.

A TaylorMade TP5x golf ball cut in half to show the layers inside

Wilson Staff Model X

Undoubtedly Wilson’s offering has the X factor when it comes to ball speed, topping the charts at 100 and 115 mph, finishing second only to its softer sibling at 85 mph. It was also the longest when averaged out across each speed with driver meaning if you are in the market for a long and fast ball in 2024, the Staff Model X should be on your shortlist.

Add to that a very competitive backspin performance with 7-iron and wedge, and this lesser-used tour-level ball is starting to look more and more like a diamond in the rough. The only catch is that if you were hoping for a bargain, you won’t find it here as Wilson is asking near enough top dollar, and who can blame them with this type of performance?

A Wilson Staff Model X golf ball cut in half to show the layers inside

Which premium tour-level ball has the X factor?

The 64-million-dollar question…or 50 dollar at least. The two premium tour-level balls that have shined the brightest in our comparison are the Callaway Chrome Tour X and Wilson Staff Model X.

Callaway’s X-style offering may not be the fastest off the face, but thanks to its greater peak height than the competition with driver, still produced the furthest carry off the tee when averaged across the three speeds. And perhaps more importantly for club-level golfers, this ball produced the highest spin rates of our four-ball head-to-head. If holding balls on the green is something your game needs, this ball should be right at the top of your list. It’s also worth remembering that the ball comes in a choice of multiple visual aids which could swing your decision.

But as an alternative, yet not much cheaper option, the Wilson Staff Model X has impressed once again. Not just holding its own against the tour-popular trio but outpacing all of them off the clubface and offering extremely competitive spin rates in parts of the bag that you need them. A further nod must go to the brand’s ability to produce repeatable results. The Staff Model X and regular Staff Model ranked fourth and second respectively for consistency across our whole 22 model sample. If you hit a bad shot with them…it’s really not the ball’s fault.

The Callaway Chrome Tour X was a standout performer from our robot golf ball test.

So why is the Pro V1x used by so many tour pros?

With over 180 PGA and LPGA tour pros gaming the V1x and a further 150-odd opting for its three-piece namesake, Titleist’s flagship balls undeniably remain the No.1 ball in the eyes of the game’s elite, irrespective of what cold-hard numbers produced on a robot may say.

Of course, we can’t quantify ‘feel’, which we can only imagine adds significant weight to equipment decision-making at this level. But also, tour pros aren’t necessarily looking for the highest or lowest-scoring ball in a particular metric. It’s more a question of finding the right balance of characteristics to match each player’s requirements, and seemingly the Pro V1 franchise continues to walk that tightrope better than the competition.

Finally, golfers of this caliber place a huge emphasis on repeatability and consistency of performance, something the V1 and V1x have become synonymous with over the years. Even our sample showed evidence that the V1x produced less variability in ball speed, backspin, and carry distance than the TP5x and Chrome Tour X.

Find the best deals on these balls…

Callaway's rebranded Tour-level golf balls for elite golfers

Best-represented Callaway golf balls on Tour

Rrp: $54.99

Price: $49.00
Alternative Retailers
Golf Galaxy
$54.99
DICK'S Sporting Goods
$54.99
Walmart
$17.00
Scheels
$54.99
Callaway launched their Chrome Tour X golf balls at the beginning of the 2024 season as a replacement for the Chrome Soft X golf balls that were played with by a large number of Callaway's Tour players including Jon Rahm, Rose Zhang, and Sam Burns - all of whom have made the switch to the Chrome Tour X golf balls.

The Chrome Tour X balls are the firmest-feeling golf balls compared to the Chrome Tour and Chrome Soft golf balls. This four-piece golf ball delivers brilliant distance despite producing the most spin of the three golf balls in Callaway's Chrome range. However, that materializes into outstanding short-game spin and control.

Read our full Callaway Chrome Tour X golf balls review.

Pros

  • Produces brilliant ball speeds and distance
  • Extremely high spin and control when approaching the greens
  • Played by some of the best players in the world across numerous Tours

Cons

  • The price has shot up which might be off-putting for some golfers
Construction 4-piece
Cover Tour urethane
Dimples 332
Feel Soft
Flight High
Long game spin Mid
Short game spin High
Color options White; Yellow
Alternative models Chrome Tour X Triple Track; 360° Triple Track; TruTrack
  • Exceptionally Fast Ball Speeds
  • Maximum Workability Through The Bag
  • Optimized Greenside Spin and Control
  • More Consistent Performance

TaylorMade's most popular golf ball on Tour

Best premium golf balls for golfers with quick swing speeds

Rrp: $54.99

Price: $49.99
Alternative Retailers
Golf Galaxy
$49.99
PGA TOUR Superstore
$54.99
DICK'S Sporting Goods
$49.99
Walmart
$13.00
The TaylorMade TP5x golf balls are quality-performing, premium golf balls designed for players seeking fast ball speeds, greater distance, and higher launch. They sport a five-layer construction with a soft urethane cover, engineered to provide maximum distance off the tee with low spin while maintaining high spin and control when attacking pins and taking aim from the fairway.

The TP5x balls offer a firmer feel compared to the TP5 model, appealing to players who prefer a slightly firmer sensation. Renowned for their consistent flight, durability, and versatility, TP5x golf balls are favored by Tour players, most notably Rory McIlroy and Charley Hull, and amateur golfers for their all-around performance on the course.

Read our full TaylorMade TP5x golf balls review.

Pros

  • Firm feel is extremely responsive
  • Delivers an amazing high ball flight
  • The cover is more durable than the previous model

Cons

  • Won't work as well as the TP5 for golfers who don't have super quick swing speeds
Construction 5-piece
Cover Soft-tough cast urethane
Dimples 322
Feel Soft
Flight High
Long game spin Low
Short game spin High
Color options White; Yellow
  • New speed wrapped core
  • Progressive 5-layer construction
  • Seamless Tour flight dimple pattern

The most-played high-spin golf ball on the professional circuit

Titleist are responsible for the No.1 ball in golf – the Pro V1 but it’s their Pro V1x that makes its way onto the shortlist of the best high-spin golf balls. Both the Pro V1 and Pro V1x – alongside the Pro V1x Left Dash – generate ample spin in order for you to hit and hold greens with an iron and control the ball around the green.

However, when we tested the Pro V1 and Pro V1x in our 2023 robot test the Pro V1x produced more spin than the Pro V1 with a pitching wedge, 7-iron, and driver at 85mph and 100mph swing speeds. The Pro V1 delivered less spin with a driver at 115mph.

Overall the Pro V1x is the highest-spinning golf ball in Titleist’s line-up, if you think you might benefit from playing with this golf ball over the incredibly popular Pro V1 then it could be time to make the switch.

Compared to the Pro V1 – the No.1 ball in golf – the Pro V1x generated nearly 300 rpm more backspin with a pitching wedge (7912 rpm vs. 7625 rpm), and with a 7-iron the gap was just over 200 rpm with a 7-iron (5948 rpm vs. 5731 rpm).

Read our full Titleist Pro V1x golf balls review.

Pros

  • Fantastic short game spin and control
  • Very responsive firm-feeling
  • One of the most popular golf balls on Tour

Cons

  • Price per ball north of $4 – but many would argue it’s warranted
Construction 4-piece
Cover Cast urethane elastomer
Compression 97-100
Dimples 348
Feel Firm
Flight High
Long game spin Low
Short game spin High
Color options White; Yellow
Alternative models Pro V1x Left Dash
  • High gradient core design
  • Speed amplifying high-flex casing layer
  • Cast thermoset urethane cover
  • Spherically tiled tetrahedral dimple design
  • New dual-core dimension

A firm-feeling premium golf ball

Best firm-feeling premium golf balls
Price: $49.99
Alternative Retailers
Golf Galaxy
$49.99
PGA TOUR Superstore
$49.99
DICK'S Sporting Goods
$49.99
Walmart
$49.99
Wilson might not be as well known for their premium golf balls as Titleist, TaylorMade, Callaway, or Srixon but their Staff Model X golf balls are massive competition to all premium golf balls. We were really impressed with the performance of the previous Staff Model in our 2023 robot test; the Sfaff Model X is closest to this ball from the new range.

With its firm-feeling, it might not appeal to every golfer but this makes the ball super responsive and it provides brilliant feedback on all shots. I find putting with firmer golf balls to be much more satisfying. With high greenside spin and control, and low driver spin this ball performs optimally off the tee and around the greens.

This four-piece golf ball performs incredibly similarly to the Titleist Pro V1x, and being slightly cheaper it's well worth giving it a go. I've had my lowest round to date this year with the Staff Model X.

Read our full Wilson Staff Model X golf balls review.

Pros

  • Extremely responsive thanks to the firm-feeling
  • Long off the tee
  • Amazing short-game spin and control

Cons

  • Not all golfers want firm golf balls
Construction 4-piece
Cover Urethane
Dimples 362
Feel Firm
Flight High
Long game spin Low
Short game spin High
Color options White; Yellow
  • V-Cor advanced performance
  • Firm compression core with velocity-boosting additive
  • 3SIX2 seamless urethane cover

About the author

Ross Tugwood is a Senior Digital Writer for Today's Golfer.

Ross Tugwood – Senior Digital Writer

Ross Tugwood is a Senior Digital Writer for todays-golfer.com, specializing in data, analytics, science, and innovation.

Ross is passionate about optimizing sports performance and has a decade of experience working with professional athletes and coaches for British Athletics, the UK Sports Institute, and Team GB.

He is an NCTJ-accredited journalist with post-graduate degrees in Performance Analysis and Sports Journalism, enabling him to critically analyze and review the latest golf equipment and technology to help you make better-informed buying decisions.

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