Equipment Features

The Ping design that takes inspiration from the brand’s heritage

Written by Will Shreeve-Peacock on Tuesday 11 April 2023

The SS23 range from PING takes strong inspiration from their rich heritage and showcases a variety of colours, patterns, and modern designs. [Advertisement feature] The Split Ball design that is featured across both the Men’s and Women’s ranges takes inspiration from the PING Eye golf ball that was introduced in 1983, by PING’s founder Karsten Solheim. The new men’s range pays homage...

Koi Golf: Clothing you’ll feel good in… and good about

Written by Chris Jones on Tuesday 11 April 2023

Koi Golf is the perfect choice for golfers who want affordable, sustainable and comfortable clothing. [Advertisement feature] With Koi Golf’s commitment to the environment and customers, you can feel good about your purchase and look good on the course. Koi Golf gives 1% of its annual sales to the charity ‘1% for the Planet‘. This charity is focused solely on tackling...

APEX Remote trollies on a fairway in the new season

Best New Season Golf Products

Written by Chris Jones on Thursday 30 March 2023

What are the best new season golf products in 2023? With the season underway and so many brands hoping to catch the attention of your wallet with their best golf equipment, Today’s Golfer has dived into the rough and hacked out some of the best new golf products that are sure to add value to your game this season. We have teamed...

PXG founder Bob Parsons isn't afraid to do things a little differently

The true story of PXG founder Bob Parsons

Written by Kit Alexander on Thursday 2 March 2023

US Marine Bob Parsons made his billions selling internet domains, then founded Parsons Xtreme Golf, bought his own golf club and set about rewiring the game. A self-proclaimed golf nut who couldn’t find clubs he really wanted, Bob Parsons founded Parsons Xtreme Golf to “design and develop the finest golf clubs ever played”. He’s done pretty well, too, first offering super-premium...

How to choose the best golf ball for your game

Written by Simon Daddow on Thursday 2 March 2023

The ball is the only piece of equipment you use on every single shot, so it’s important to get the best golf ball for your game. Players looking to buy the best golf ball should look at models in the right category for their game, commit to using one ball at all times and consider alignment balls to sharpen accuracy. Here’s...

You can win trips to play fantastic golf courses with Are You Sports

Win premium golf gear and rounds at world-class courses with Are You Sports Competitions

Monday 5 December 2022

The prizes start with the ‘Ultimate Golfer’s Dream’ worth over £30,000, with 7 days of Golf in Dubai and First-Class return tickets with the world’s number one airline, Emirates. Are You Sports Ltd are aiming to deliver competitions and prizes only ever seen in the regulated gaming sectors. AYS are backed by Venture Capital financing and have a management team with...

How to clean golf clubs – the EASY way

Written by Rob McGarr on Thursday 6 October 2022

Knowing how to clean your golf clubs will provide optimum performance without having to spend forever scrubbing them. Dirty golf clubs don’t just look untidy, they actually have a serious impact on performance. To determine just how big a difference clean golf clubs made, we performed a thorough test on a launch monitor, pitting a clean 7-iron against the same club...

A graphic showing three different 7-iron lofts

Does your game suit strong loft irons?

Written by Simon Daddow on Wednesday 28 September 2022

Extra yards from lower loft irons are great…as long as your landing means you can hold the green… We get asked a lot whether you should go for the best golf irons with a strong loft. They certainly suit a certain player’s game, and until now it’s been really difficult to answer without seeing 7-iron shot data for each individual. But...

Technical innovation and all-weather performance from Callaway’s A/W 2022 apparel

Thursday 1 September 2022

Performance fabrics fuse with classic styling for Callaway’s all-new authentic-to-golf range for men, women and juniors. A host of fabric technologies and game-enhancing performance features headline the new Autumn/Winter 2022 Collection from Callaway Apparel, revealed today. Throughout the design process, Callaway Apparel – The Official On Course Apparel of the DP World Tour – used strong market insights and customer research to...

Michelle Penney, the changing face of TaylorMade

Written by Simon Daddow on Wednesday 10 August 2022

TaylorMade engineer Michelle Penney on designing Stealth, losing shoes following Tiger, and her love of a dirty workshop. We sat down with Michelle Penney, an engineer who has been with TaylorMade for 14 years, to talk about making waves in the golf industry, how she made the switch from designing cars to golf clubs, as well as her aspiration to inspire...

We pit the premium Titleist Pro V1 golf ball against the entry-level Srixon Distance golf ball.

Golf balls test: Srixon Distance vs Titleist Pro V1

Written by Simon Daddow on Friday 5 August 2022

The Srixon Distance golf ball costs less than 90 pence and is the best-selling model on Amazon. The Titleist Pro V1 is the No.1 ball in golf and costs more than £4. Our pro tested them head-to-head on a launch monitor to find out if their performances reflect their price. Whether shots are topped into a lake, thinned into hedges or...

100 lucky golfers got to experience Clubhouse Golf's Golden Ticket event

Inside Clubhouse Golf’s Golden Ticket day!

Written by Chris Jones on Thursday 16 June 2022

Thousands of golfers applied but only 98 Golden Tickets were handed out for a special day with Clubhouse Golf and Callaway held at the end of May. The exclusive event, hosted in glorious sunshine at Marriott Worsley Park near Manchester, was a festival of golf, an interactive experience featuring DP World Tour stars like David Howell and Marcus Armitage, the chance...

Golf balls cut in half to show the core and layers

How does an off-centre core impact a golf ball’s performance?

Written by Simon Daddow on Tuesday 14 June 2022

Off-center cores blight the golf ball industry, but what impact could they be having on your performance and scores? With 79 percent of the mass of a three-piece golf ball taken up by the core, it’s really important the first layer sits dead in the center. Over the last few years, Callaway have spent more than $50 million updating their machinery...

Fashion at the forefront of Callaway Apparel’s new golf collection

Written by Mark Flanagan on Wednesday 8 June 2022

Eye-catching and fashionable, Callaway Apparel’s Spring/Summer 2022 collection has something for every golfer. While staying true to its authenticity and continuing to provide staple pieces for its loyal customer base, Callaway Apparel has ventured towards fashion with its athletic range of SS22 products. In the men’s range, a natural blend of cotton and recycled polyester are at the forefront for luxuriously soft hand feels,...

ECCO Biom C4: The perfect all-round golf shoe

Written by Rob Jerram on Monday 6 June 2022

Golf footwear pioneers, ECCO GOLF, recently unveiled their latest innovation in their hybrid performance line, the brand-new ECCO BIOM C4. The newest development in ECCO’s ground-breaking BIOM family, the BIOM C4 offers the wearer a host of premium features, alongside contemporary and stylish looks, to create the perfect all-round golf shoe. The shoe features unrivalled 360-degree breathability, which allows golfers...

We took three Today's Golfer readers to get fitted for TaylorMade's Stealth driver.

How TaylorMade’s Stealth driver gained us 65 yards!

Written by Rob Jerram on Tuesday 24 May 2022

Should you get fitted for TaylorMade’s Stealth driver? Our three readers’ experiences should leave you in no doubt. TaylorMade’s Stealth driver has dominated golf equipment headlines in 2022. But while it’s been shown to perform for a robot, the world’s best players, and when tested by our consistent pro, could the carbon-faced technology really make a difference in the hands of...

Zerofit say they make the world's warmest base layer.

How Zerofit created the world’s warmest golf base layer

Written by Rob Jerram on Wednesday 8 December 2021

Do you want the world’s warmest baselayer? Then you need Zerofit. How many times have you heard or read the phrase ‘layer up’? Lots! But, for many golfers, the issue with plenty of additional layers is that it can lead to a lack of mobility when it comes to putting your normal swing on the shot. One brand which is relatively new to...

OceanTee wants to reduce every golfer's impact on the environment and make the game more sustainable.

How OceanTee are making golf more sustainable

Written by Chris Jones on Tuesday 23 November 2021

OceanTee continues its drive to reduce every golfer’s impact on the environment. OceanTee first came to Today’s Golfer’s attention in 2020 when we met with founder Ed Sandison. His ambition was to change the way that the industry and golfers think about the way we use plastic and our impact on the environment. This was, and still is, an incredibly inspiring brand...

The PXG Robot we used for our golf balls test.

ROBOT TESTED: Which golf ball suits my game?

Written by Simon Daddow on Wednesday 6 October 2021

Today’s Golfer Golf Ball Test: 500,000+ pieces of data, 1,260 shots, 21 balls and one £250,000 robot… Welcome to the biggest (and best) golf balls test we’ve ever done! We flew to Arizona to spend a week on PXG’s test robot hitting golf balls. Our test took a week to do, six months to plan and we were talking about it for...

Should you play the KBS TD driver shaft?

Written by Simon Daddow on Wednesday 29 September 2021

If you love KBS iron shafts, should be playing the new KBS TD driver shaft? We took a TG reader to Precision Golf to find out. Hopefully, KBS is a name you already know, the brand started out in 2008 and it was founded by Kim Braly (the designer of the original Rifle shaft). Ever since then, they’ve heaped focus on...